Lisa Addison

Sharpshooter
DISC Type : CD

Business Development & Engagement Director at Kyndryl

London, England, United Kingdom

Overview

Lisa is a Chief Growth and Sales Director at Kyndryl with over 25 years of experience in digital modernization across sectors like retail, tech, and banking. A graduate of the University of Nottingham, she specializes in Go-To-Market strategy. Colleagues describe her as energetic, enthusiastic, and knowledgeable.

Lisa is passionate about empowering the next generation of entrepreneurs through mentorship with accelerators like Startupbootcamp and L Marks. She is also trilingual and described as philanthropy-driven, with a goal of bridging inequality and injustice worldwide.

Unique fact: Lisa is a veteran judge for the Banking Tech Awards, a role she has held since 2016.

Personality Overview

ROI Driven

Fast But Analytical

Precise But Practical

They like to move fast and expect the same from others.  They respond better to strong and respectful interactions. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

Fintech Innovation
Serves as a veteran judge for the Banking Tech Awards and mentors at fintech-focused accelerators like Startupbootcamp, demonstrating a deep interest in financial technology advancements.
Startup & Scale-up Growth
Actively mentors startups and scale-ups with L Marks and has personally taken four scale-ups to a successful exit over her career.
Go-To-Market Strategy
Advises CEOs and Growth Leaders on proposition definition, Go-To-Market strategy, and achieving global market penetration for new ventures and products.

Media Appearances

Lisa has no verified media appearances

Work History

5-2025
Business Development & Engagement Director at Kyndryl
8-2014
Mentor at Startupbootcamp
3-2016
Mentor, Sales & Growth at L Marks - VC/Accelerator Manager
10-2024 - 4-2025
Chief Sales, Growth & Revenue Officer at Consulting
10-2021 - 9-2024
Growth Director - Digital Experience, Digital Engineering, Transformation Consulting at Cognizant

Education

1990 - 1991
BA (Hons) from University of Nottingham
1992 - 1995
BA (Hons) from University of Wolverhampton

More Information

Social Presence :

Prographics :

Exp : 11 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Business Development & Engagement Director at Kyndryl
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Insights For Selling To Lisa

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Avoid being too verbose
  • Avoid being a storyteller and don’t try to oversell
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lisa is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Lisa

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Lisa move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Lisa take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Lisa

Personality Compatibility


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