Lisa Balban

Questioner
DISC Type : c

Senior Director at Mondelēz International

New City, New York, United States

Overview

Lisa has no verified overview

Personality Overview

Not Easily Convinced

Cautious & Analytical

Price-Sensitive

It is quite likely of them to ask for pricing or other concessions.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Lisa has no verified topics they care about

Media Appearances

Lisa has no verified media appearances

Work History

12-2024
Senior Director at Mondelēz International
3-2024 - 12-2024
Director at Mondelēz International
1-2022 - 3-2024
Director at Mondelēz International
1-2020 - 4-2020
CMI Manager at Unilever
9-2017 - 1-2020
CMI Manager at Unilever

Education

2011 - 2013
Master of Business Administration (MBA) from NYU Stern School of Business
2004 - 2008
BA from Columbia University

More Information

Social Presence :

Prographics :

Exp : 13 Location : New City, New York, United States Job Level : Senior Designation : Senior Director at Mondelēz International
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Insights For Selling To Lisa

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lisa is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Lisa

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Lisa move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Lisa take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Lisa

Personality Compatibility


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