Lisa Bonanno-Young

Questioner
DISC Type : c

Associate Director New Product Introduction at Illumina

Los Angeles Metropolitan Area, United States

Overview

Lisa Bonanno-Young is the Associate Director of Engineering at Illumina, leading teams in new product introduction and manufacturing technology. A University of Rochester PhD graduate, she is a results-oriented scientist with expertise in in-vitro diagnostics, biosensor development, and process engineering. Colleagues describe her as honest and a hard-working team player.

She was a principal investigator on a project that developed a novel, label-free immunosensor to screen for a broad range of opiates in a blind clinical study.

Personality Overview

Systematic

Price-Sensitive

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to analyze every situation thoroughly.


Topics They Care About

New Product Introduction
Her career at Illumina has progressed through multiple New Product Introduction (NPI) and process development roles, from Senior Engineer to her current Associate Director position.
In-Vitro Diagnostics
Her PhD thesis and post-doctoral research focused on creating in-vitro diagnostic assays and biosensor technology for use in clinical settings.
Biosensor Development
Her publications and doctoral research center on advancing nanostructured porous silicon biosensors for detecting opiates and pathogens.

Media Appearances

Lisa has no verified media appearances

Work History

9-2012
Associate Director New Product Introduction at Illumina
10-2010 - 5-2012
Research Fellow in Functional Nanomaterials at Technion - Israel Institute of Technology
10-2005 - 10-2010
Doctoral Research in Low-Cost In-Vitro Diagnostics at University of Rochester
Pathogen Detection Sensor Process Engineer at Integrated NanoTechnologies
Device Engineer Co-op at Motorola

Education

2005 - 2010
PhD from University of Rochester
2005 - 2010
2007 M.S from University of Rochester

More Information

Social Presence :

Prographics :

Exp : 20 Location : Los Angeles Metropolitan Area, United States Job Level : Mid-senior Designation : Associate Director New Product Introduction at Illumina
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Insights For Selling To Lisa

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lisa is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Lisa

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Lisa move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Lisa take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Lisa

Personality Compatibility


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