Lisa Buchan

Captain
DISC Type : SD

Consultant / Untitled Lab at H&M Group

London, England, United Kingdom

Overview

Lisa is a brand partnerships and talent specialist with over 20 years of experience creating culturally relevant campaigns for brands like H&M Move, PUMA, and Monster Energy. She excels at connecting brands with global talent, from rising stars to icons like Jane Fonda and Zlatan Ibrahimović. Colleagues describe her as professional, strategic, and a focused leader.

She was honored to be selected as an Entertainment Juror for the prestigious Cannes Lions Festival of Marketing.

Personality Overview

Consummate Professional

Long-Term Thinker

Planner & Achiever

They might take some time to make their mind up but once they do, they don't change it easily.  Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Authentic Talent Partnerships
Specializes in insight-led partnerships that align with brand values, moving beyond traditional endorsements to create lasting, genuine engagement with audiences.
Creator Economy
Actively shares insights on how content and shopping are merging, with artists and brands using platforms like TikTok Shop for direct-to-fan commerce.
Experiential Marketing
Believes brands are shifting back to physical, real-world events to cut through the noise of digital content and build stronger connections.

Media Appearances

Lisa has no verified media appearances

Work History

4-2021
Consultant / Untitled Lab at H&M Group
9-2021
Global Brand Partnerships Lead at H&M Move
2-2018
DIRECTOR at Lisa Buchan LTD
7-2020 - 4-2021
Brand Marketing Consultant at CREATIV HOUSE
4-2019 - 4-2020
Head of Brand Partnerships (Troika) at YMU Group

Education

1996 - 1998
HND from The London Institute - London College of Printing
1995 - 1996
Access Certificate from London College of Fashion, University of the Arts London
1994 - 1995
Computer and Tourism Course from Alsta Folkhogskola
1992 - 1994
Economics and Business studies from Rudbecksskolan

More Information

Social Presence :

Prographics :

Exp : 25 Location : London, England, United Kingdom Job Level : Senior Designation : Consultant / Untitled Lab at H&M Group

Interested in

Entertainment

Artist Development

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Insights For Selling To Lisa

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • During followups, use phone or text if needed, they should be fine
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Avoid putting conscious effort into relationship-building
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lisa is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Lisa

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Lisa move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Lisa take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Lisa

Personality Compatibility


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