Lisa Burger

Questioner
DISC Type : c

Regional News Director at Allen Media Broadcasting

Waterloo, Iowa, United States

Overview

Lisa has no verified overview

Personality Overview

Price-Sensitive

Value Seeker

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They are more likely than others to negotiate on pricing and terms. They prefer to analyze every situation thoroughly.


Topics They Care About

Lisa has no verified topics they care about

Media Appearances

Lisa has no verified media appearances

Work History

3-2025
Regional News Director at Allen Media Broadcasting
1-2023 - 9-2024
News Director at Nexstar Media Group, Inc.
4-2019 - 1-2023
News Director at Nexstar Media Group, Inc.
9-2017 - 4-2019
Executive Producer at 7News - TheDenverChannel.com - Azteca Colorado - KMGH-TV
4-2014 - 8-2017
Assistant News Director at KUSI Television

Education

2000 - 2002
Journalism from California State University, Northridge
1994 - 1997
Education details unavailable from Western Colorado University

More Information

Social Presence :

Prographics :

Exp : 21 Location : Waterloo, Iowa, United States Job Level : Mid-senior Designation : Regional News Director at Allen Media Broadcasting
URL has been copied!

Insights For Selling To Lisa

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lisa is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Lisa

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Lisa move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Lisa take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Lisa

Personality Compatibility


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