Lisa Catherwood, MS, LPC, CRC

Questioner
DISC Type : c

Oregon Forward Program Manager at Oregon Department of Administrative Services

Tualatin, Oregon, United States

Overview

Lisa Catherwood is the Oregon Forward Program Manager at the State of Oregon, leveraging over 25 years of experience in government administration. An accomplished leader and program developer, she holds a Masters degree in Vocational Rehabilitation Counseling from Portland State University and is a Licensed Professional Counselor with a background in special education and forensic psychology.

Outside of her professional life, Lisa is passionate about empowering people to grow. In her free time, she enjoys golfing, raising dogs, and community engagement. As a native Oregonian, she is also involved in local traditions and events.

She has served as a clown for the Portland Rose Festival, a multi-week city festival that has been running for over a century.

Personality Overview

Not Easily Convinced

Price-Sensitive

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to fully evaluate every situation. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Vocational Rehabilitation
Her entire career, including her Master's degree and roles like YTP Coordinator, has focused on helping individuals with disabilities find employment.
Disability Services
Manages the Oregon Forward Program, which creates meaningful work for Oregonians with disabilities, and has extensive experience in disability management.
Youth Transition Programs
Directed the Summer Work Internship for Transition (SWIFT) program, a 7-week residential course for students to gain work experience and independent living skills.

Media Appearances

Oregon Forward Program (formerly QRF) – Overview and Leadership. Featured in Oregon Department of Administrative Services

See Now

Public Agency Cadre Meeting – January 6, 2025 (Agenda & Attendees). Featured in Oregon Department of Administrative Services – Procurement Division

See Now

Work History

6-2025
Oregon Forward Program Manager at Oregon Department of Administrative Services
5-2022 - 10-2025
Client Care Surveyor Manager at State of Oregon
8-2020 - 5-2022
Statewide Host Home Coordinator for Office of Developmental Disabilities Services at State of Oregon
9-2019 - 2021
Adjunct Professor at Western Oregon University
8-2017 - 8-2020
YTP Coordinator for Vocational Rehabilitation at State of Oregon

Education

2008 - 2010
Master's degree from Portland State University
Bachelor's degree from Portland State University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Tualatin, Oregon, United States Job Level : Middle Designation : Oregon Forward Program Manager at Oregon Department of Administrative Services
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Insights For Selling To Lisa

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lisa is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Lisa

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Lisa move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Lisa take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Lisa

Personality Compatibility


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