Lisa De Bonis

Pioneer
DISC Type : Dis

Brandtech UK CEO at The Brandtech Group

London, England, United Kingdom

Overview

Lisa De Bonis is a global CEO and strategic transformation leader, currently the UK CEO for The Brandtech Group. With a background from the University of Westminster, she specializes in driving growth and unlocking value in digital organizations through visionary strategy and AI-enabled innovation. Colleagues describe her as an inspiring leader, a great strategist, and insightful.

She is a member of The Wall Street Journals prestigious CEO Council.

Personality Overview

Driven But Considerate

Dynamic But Sincere

Decisive But Friendly

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

AI-Driven Innovation
At Huge, she led the development of AI-powered products and tools, believing that organizational creativity has become measurable and a valuable source of capital through AI.
Strategic Transformation
Her career has focused on repositioning businesses for value, including leading the sale of Huge to private equity and driving post-merger integrations to capture operational efficiencies.
The Experience Economy
While at Accenture Song, she was the European Lead for Experience Re-Imagination and spearheaded thought leadership on moving beyond customer experience to the 'Business of Experience'.

Media Appearances

Lisa has no verified media appearances

Work History

2-2026
Brandtech UK CEO at The Brandtech Group
1-2026 - 1-2026
R&R at London
1-2024 - 12-2025
Global Chief Executive Officer at Huge
9-2021 - 1-2024
Global Chief Experience, Product & Growth Officer at Huge
8-2018 - 8-2021
Managing Director, European Lead for EXR at Accenture Song

Education

1995 - 1999
BA Hons from University of Westminster
1997 - 1998
International Business with French BA Hons (Partnership Programme) from Universite Paris-Dauphine

More Information

Social Presence :

Prographics :

Exp : 24 Location : London, England, United Kingdom Job Level : Leadership Designation : Brandtech UK CEO at The Brandtech Group
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Insights For Selling To Lisa

During A Call Or A Meeting

DO's

  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • During followups, use calls or text if needed, they should be fine
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lisa is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Lisa

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Lisa move?

  • They are generally fast movers and can take quick decisions
  • Can Lisa take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Lisa

Personality Compatibility


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