Lisa Downes

Go-getter
DISC Type : d

Founder & Paid Creative Partner at The Materiality Edit

Lymington, England, United Kingdom

Overview

Lisa Downes is the founder of The Materiality Edit, where she creates performance-focused User-Generated Content (UGC) for beauty and wellness brands. She blends a refined, editorial aesthetic with data-driven ad creative designed for structured testing and measurable growth on TikTok and Instagram.

Her background includes extensive experience in enterprise sales, having previously served as the Head of Global Sales Development at PFS. In this role, she built and led international teams, managing an $800M target for enterprise-level e-commerce and supply chain solutions.

She successfully pivoted from a career leading global sales in logistics to founding a creative agency specializing in the beauty sector.

Personality Overview

Direct & Candid

Vision Oriented

Decisive

They care equally about the product and its potential impact.  They respond well to confident salespeople. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Performance UGC
Her core business is producing paid-ready UGC for beauty and wellness brands, engineered to convert and optimized for structured testing on TikTok and Instagram.
Beauty & Wellness
Actively partners with brands in this space and engages with industry events, such as those hosted by the British Beauty Council and BeautyMatter.
Structured Ad Creative
Emphasizes the need for creative that holds attention, communicates value, and provides multiple angles for paid media teams to test and optimize.

Media Appearances

Lisa has no verified media appearances

Work History

1-2026
Founder & Paid Creative Partner at The Materiality Edit
7-2024 - 8-2025
Head of Global Sales Development at PFS
1-2021 - 7-2024
Global Head of Business Development at PFS
3-2020 - 1-2021
Inside Sales Executive UK & EU at PFS
4-2017 - 5-2018
Inside Sales Account Manager UK & Ireland at Polycom

Education

Lisa has no verified education history

More Information

Social Presence :

Prographics :

Exp : 11 Location : Lymington, England, United Kingdom Job Level : Leadership Designation : Founder & Paid Creative Partner at The Materiality Edit
URL has been copied!

Insights For Selling To Lisa

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Refer to testimonials from others in similar positions

DONT's

  • Avoid long winding pitches, stay objective
  • Don’t try to be an alpha salesperson, give them equal space
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lisa is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Lisa

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Lisa move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Lisa take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Lisa

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.