Lisa Downes is the founder of The Materiality Edit, where she creates performance-focused User-Generated Content (UGC) for beauty and wellness brands. She blends a refined, editorial aesthetic with data-driven ad creative designed for structured testing and measurable growth on TikTok and Instagram.
Her background includes extensive experience in enterprise sales, having previously served as the Head of Global Sales Development at PFS. In this role, she built and led international teams, managing an $800M target for enterprise-level e-commerce and supply chain solutions.
She successfully pivoted from a career leading global sales in logistics to founding a creative agency specializing in the beauty sector.
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