Lisa Downes in

Lisa Downes

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Founder & Paid Creative Partner at The Materiality Edit
📍 Lymington, England, United Kingdom

Lisa Downes is the founder of The Materiality Edit, where she creates performance-focused User-Generated Content (UGC) for beauty and wellness brands. She blends a refined, editorial aesthetic with data-driven ad creative designed for structured testing and measurable growth on TikTok and Instagram.

Her background includes extensive experience in enterprise sales, having previously served as the Head of Global Sales Development at PFS. In this role, she built and led international teams, managing an $800M target for enterprise-level e-commerce and supply chain solutions.

She successfully pivoted from a career leading global sales in logistics to founding a creative agency specializing in the beauty sector.

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Experience
11 Years
Current Role
Founder & Paid Creative Partner
Job Level
Leadership
Location
Lymington, England, United Kingdom
Personality Overview

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Priorities

Topics Lisa cares about

Performance UGC
Her core business is producing paid-ready UGC for beauty and wellness brands, engineered to convert and optimized for structured testing on TikTok and Instagram.
Beauty & Wellness
Actively partners with brands in this space and engages with industry events, such as those hosted by the British Beauty Council and BeautyMatter.
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Career

Work history

1-2026
Founder & Paid Creative Partner
The Materiality Edit
7-2024 - 8-2025
Head of Global Sales Development
PFS
1-2021 - 7-2024
Global Head of Business Development
PFS
3-2020 - 1-2021
Inside Sales Executive UK & EU
PFS
4-2017 - 5-2018
Inside Sales Account Manager UK & Ireland
Polycom
In the press

Media appearances

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Education

Lisa has no verified education history

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Behavioral profile

DISC profile (public)

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