Lisa Goldberg in

Lisa Goldberg

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Head of User Experience at TOPdesk
📍 Delft, South Holland, Netherlands

Lisa is a product design and user experience leader at TOPdesk, specializing in integrating Generative AI into workstreams for mission-driven organizations. Holding an M. A. from the University of Virginia, she focuses on solving complex challenges in B2B and SaaS. Colleagues describe her as detail-oriented, knowledgeable, and passionate about her craft.

Outside of her professional life, Lisa is an avid traveler who enjoys taking street portraits and exploring the world of contemporary art. Her personal interests reflect a creative and curious perspective on the world around her.

Her stated professional goal is to make the world a more humane place and inspire her UX teams to do the same.

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Experience
29 Years
Current Role
Head of User Experience
Job Level
Mid-senior
Location
Delft, South Holland, Netherlands
Personality Overview

How Lisa shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Lisa cares about

Generative AI Integration
Her professional headline and domain expertise explicitly mention a focus on integrating AI into workstreams to solve complex challenges.
Mission-Driven Design
Her portfolio highlights a deep background in product design for mission-driven organizations, including government, healthcare, education, and non-profits.
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Career

Work history

11-2025
Head of User Experience
TOPdesk
6-2022 - 5-2025
Creative Director (Director of Experience/Product Design)
Publicis Sapient
8-2015 - 5-2022
Associate Creative Director Experience (Sr. Manager of Experience/Product Design)
Publicis Sapient
3-2012 - 8-2015
Manager Information Architect
Sapient
4-2010 - 3-2012
Senior Information Architect
Sapient
In the press

Media appearances

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Education
M.A.
University of Virginia
B.A.
The Johns Hopkins University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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