Lisa Goldberg

Doer
DISC Type : ds

Head of User Experience at TOPdesk

Delft, South Holland, Netherlands

Overview

Lisa is a product design and user experience leader at TOPdesk, specializing in integrating Generative AI into workstreams for mission-driven organizations. Holding an M. A. from the University of Virginia, she focuses on solving complex challenges in B2B and SaaS. Colleagues describe her as detail-oriented, knowledgeable, and passionate about her craft.

Outside of her professional life, Lisa is an avid traveler who enjoys taking street portraits and exploring the world of contemporary art. Her personal interests reflect a creative and curious perspective on the world around her.

Her stated professional goal is to make the world a more humane place and inspire her UX teams to do the same.

Personality Overview

Deliberate Doer

Results Focused

Strategic Planner

Reading between the lines and seeing beyond your words comes naturally to them.  They exhibit a rare combination of being result-oriented but patient at the same time. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Generative AI Integration
Her professional headline and domain expertise explicitly mention a focus on integrating AI into workstreams to solve complex challenges.
Mission-Driven Design
Her portfolio highlights a deep background in product design for mission-driven organizations, including government, healthcare, education, and non-profits.
Humane Technology
She has stated her goal is to "make the world a more humane place" through her work in user experience and technology.

Media Appearances

Lisa has no verified media appearances

Work History

11-2025
Head of User Experience at TOPdesk
6-2022 - 5-2025
Creative Director (Director of Experience/Product Design) at Publicis Sapient
8-2015 - 5-2022
Associate Creative Director Experience (Sr. Manager of Experience/Product Design) at Publicis Sapient
3-2012 - 8-2015
Manager Information Architect at Sapient
4-2010 - 3-2012
Senior Information Architect at Sapient

Education

M.A. from University of Virginia
B.A. from The Johns Hopkins University

More Information

Social Presence :

Prographics :

Exp : 29 Location : Delft, South Holland, Netherlands Job Level : Mid-senior Designation : Head of User Experience at TOPdesk
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Insights For Selling To Lisa

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • Stick to your standard pitch and qualifying script, don't try to wing it
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't shy away from asking hard questions, but be extra polite
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lisa is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Lisa

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Lisa move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Lisa take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Lisa

Personality Compatibility


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