Lisa Goldberg in

Lisa Goldberg

Doer · DISC type ds
Head of User Experience at TOPdesk
📍 Delft, South Holland, Netherlands

Lisa is a product design and user experience leader at TOPdesk, specializing in integrating Generative AI into workstreams for mission-driven organizations. Holding an M. A. from the University of Virginia, she focuses on solving complex challenges in B2B and SaaS. Colleagues describe her as detail-oriented, knowledgeable, and passionate about her craft.

Outside of her professional life, Lisa is an avid traveler who enjoys taking street portraits and exploring the world of contemporary art. Her personal interests reflect a creative and curious perspective on the world around her.

Her stated professional goal is to make the world a more humane place and inspire her UX teams to do the same.

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Experience
29 Years
Current Role
Head of User Experience
Job Level
Mid-senior
Location
Delft, South Holland, Netherlands
Personality Overview

How Lisa shows up

Deliberate Doer
Results Focused
Strategic Planner

Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time. They might take some time to make their mind up but once they do, they don't change it easily.

Priorities

Topics Lisa cares about

Generative AI Integration
Her professional headline and domain expertise explicitly mention a focus on integrating AI into workstreams to solve complex challenges.
Mission-Driven Design
Her portfolio highlights a deep background in product design for mission-driven organizations, including government, healthcare, education, and non-profits.
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Career

Work history

11-2025
Head of User Experience
TOPdesk
6-2022 - 5-2025
Creative Director (Director of Experience/Product Design)
Publicis Sapient
8-2015 - 5-2022
Associate Creative Director Experience (Sr. Manager of Experience/Product Design)
Publicis Sapient
3-2012 - 8-2015
Manager Information Architect
Sapient
4-2010 - 3-2012
Senior Information Architect
Sapient
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
M.A.
University of Virginia
B.A.
The Johns Hopkins University
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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