Abbie Meakin
Doer · DISC type dsAbbie is the Head of Retail Media at Pladis, leveraging over seven years of FMCG experience in brand activation, e-commerce, and marketing. A Lancaster University graduate, she is described by colleagues as passionate, hard-working, and nimble, with a strong focus on driving ROI through omni-channel strategies.
With a self-described bubbly and enthusiastic personality, Abbie demonstrates a strong commitment to her industrys community. She is a proud supporter and representative for the charity GroceryAid, where her efforts in fundraising, awareness, and volunteering contributed to achieving a GOLD award for engagement.
While at Müller, Abbie successfully delivered an additional 821 distribution points in WHSmith Travel, significantly expanding brand visibility.
Read the full overview →How Abbie shows up
They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them.
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Dominance (D)
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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