Abbie Meakin
Login to view DISC.Abbie is the Head of Retail Media at Pladis, leveraging over seven years of FMCG experience in brand activation, e-commerce, and marketing. A Lancaster University graduate, she is described by colleagues as passionate, hard-working, and nimble, with a strong focus on driving ROI through omni-channel strategies.
With a self-described bubbly and enthusiastic personality, Abbie demonstrates a strong commitment to her industrys community. She is a proud supporter and representative for the charity GroceryAid, where her efforts in fundraising, awareness, and volunteering contributed to achieving a GOLD award for engagement.
While at Müller, Abbie successfully delivered an additional 821 distribution points in WHSmith Travel, significantly expanding brand visibility.
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