Abbie Meakin

Doer
DISC Type : ds

Retail Media Controller at pladis Global

Manchester Area, United Kingdom

Overview

Abbie is the Head of Retail Media at Pladis, leveraging over seven years of FMCG experience in brand activation, e-commerce, and marketing. A Lancaster University graduate, she is described by colleagues as passionate, hard-working, and nimble, with a strong focus on driving ROI through omni-channel strategies.

With a self-described bubbly and enthusiastic personality, Abbie demonstrates a strong commitment to her industrys community. She is a proud supporter and representative for the charity GroceryAid, where her efforts in fundraising, awareness, and volunteering contributed to achieving a GOLD award for engagement.

While at Müller, Abbie successfully delivered an additional 821 distribution points in WHSmith Travel, significantly expanding brand visibility.

Personality Overview

Deliberate Doer

Strategic Planner

Risk-Accepting

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Retail Media ROI
Her current role and professional headline explicitly focus on driving a return on investment and creating excitement for brands within the retail space.
Omni-channel Activation
Described as a core passion in her professional summary, she focuses on bringing brands to life by engaging shoppers across multiple channels, both in-store and online.
Grocery Industry Support
Actively involved with the charity GroceryAid as a representative, she has helped achieve awards for engagement and frequently posts in support of their mission.

Media Appearances

Abbie has no verified media appearances

Work History

1-2026
Retail Media Controller at pladis Global
7-2025 - 1-2026
Commercial Manager - Convenience at Müller UK & Ireland
4-2023 - 12-2025
Shopper Marketing Manager - Grocery at Müller UK & Ireland
7-2022 - 4-2023
eCommerce & Shopper Marketing Manager at Müller UK & Ireland
9-2020 - 7-2022
eCommerce Account Executive - Rapid Delivery at PepsiCo

Education

Bachelor of Arts - BA from Lancaster University
4A*'s in Economics from Altrincham Grammar School For Girls

More Information

Social Presence :

Prographics :

Exp : 7 Location : Manchester Area, United Kingdom Job Level : N/A Designation : Retail Media Controller at pladis Global
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Insights For Selling To Abbie

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Stick to your standard pitch and qualifying script, don't try to wing it
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't go over them unless you are left with no other option
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Abbie is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Abbie

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Abbie move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Abbie take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Abbie

Personality Compatibility


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