Lisa James

Go-getter
DISC Type : d

Global Head of Search and Licensing at MassiveMusic

Runwell, England, United Kingdom

Overview

Lisa James is the Global Head of Search & Licensing at MassiveMusic, bringing extensive experience from her previous role as Head of Licensing at Big Sync Music. A graduate of the University of Hertfordshire, she is an expert in international music licensing, having secured music for brands like Tanqueray, Dove, and Google.

Lisa is a vocal advocate for women in the music industry, sharing her perspective on overcoming challenges in a traditionally male-dominated field. She is passionate about creating powerful messages through music and celebrates collaborative team success. A recent post also notes her return to work after maternity leave, balancing a global role with motherhood.

While at university, Lisa interned for the schools recording company, UHR, where she worked on several commercial releases before officially starting her career.

Personality Overview

Decisive

Vision Oriented

Challenger

They care equally about the product and its potential impact.  They don’t always try to control the conversation but neither do they like yielding it fully. They respond well to confident salespeople.

Topics They Care About

Global Music Licensing
Her entire career is focused on international music licensing, handling everything from original compositions and re-records to brand partnerships for global campaigns.
Creative Brand Sound
She has a history of sourcing and creating soundtracks for major brands, including Tanqueray Gin, Premier League, Johnnie Walker, and Dove, to craft powerful messages.
Women in Music
Has publicly commented on the importance of gender balance in music supervision, noting that while the field was male-dominated, performance is what ultimately matters.

Media Appearances

Lisa has no verified media appearances

Work History

12-2023
Global Head of Search and Licensing at MassiveMusic
12-2014 - 4-2024
Head of Licensing at Big Sync Music
11-2016 - 2-2017
Creative Sync at Ninja Tune
3-2012 - 12-2014
Sales Promotions Executive / Audio Editor at JW Media Music

Education

2008 - 2011
Bachelor of Science (BSc) from University of Hertfordshire
2006 - 2008
Btech National Diploma from South East Essex College

More Information

Social Presence :

Prographics :

Exp : 7 Location : Runwell, England, United Kingdom Job Level : Mid-senior Designation : Global Head of Search and Licensing at MassiveMusic
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Insights For Selling To Lisa

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Tell them that you are there to help them create visible impact within their organization
  • Highlight the competitive differentiation of your product

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don't try too hard to get friendly, let it happen with time
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lisa is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Lisa

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Lisa move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Lisa take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Lisa

Personality Compatibility


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