Robby Stone

Collaborator
DISC Type : is

Head of Creative Production - (UK, Germany & UAE) at MassiveMusic

London, England, United Kingdom

Overview

Robby Stone is the Head of Creative Production at MassiveMusic for the UK, Germany, and UAE, with over a decade of experience in music and advertising. His expertise spans composition, sound design, and branding consultancy. He holds a BA Hons degree from BIMM University and has led sonic branding for major clients.

Outside of his production role, Robby has a rich background as a live musician and singer. In his earlier years, he performed alongside renowned artists such as Mark Ronson and Calvin Harris, showcasing a deep-rooted passion for music that extends beyond the studio and into live performance.

Uniquely, he has performed for the princess of Monaco, a highlight from his time as a live musician.

Personality Overview

Appreciative

Consensus Builder

Fair-minded

They are more likely to go for proven solutions.  Win-win scenarios can appeal strongly to them. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.

Topics They Care About

Music in Advertising
His career is dedicated to the intersection of music and advertising, frequently speaking on the topic and judging creative work at industry awards like the Creative Circle Awards.
Sonic Branding
Led sonic branding projects as the lead producer for global brands including Bayer, Superbet, and Castrol, demonstrating deep expertise in creating brand identity through sound.
Creative Production
Manages the entire creative production process at MassiveMusic, with skills in post-production, sound design, and operations management for major campaigns.

Media Appearances

Robby has no verified media appearances

Work History

8-2025
Head of Creative Production - (UK, Germany & UAE) at MassiveMusic
8-2023 - 9-2025
Head of Production at MassiveMusic
3-2022 - 9-2023
Senior Music Producer at MassiveMusic
7-2021 - 3-2022
Music Producer at MassiveMusic
12-2020 - 7-2021
Sound Designer & Engineer at RD Content

Education

2004 - 2007
BA Hons degree from BIMM University
2011 - 2012
BTEC from Brighton MET

More Information

Social Presence :

Prographics :

Exp : 11 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Creative Production - (UK, Germany & UAE) at MassiveMusic
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Insights For Selling To Robby

During A Call Or A Meeting

DO's

  • Take time to make them feel comfortable before getting to the main pitch
  • Show them how they look good by making this decision
  • Use phrases like ‘trust me when’, ‘your team will love’ etc.

DONT's

  • Avoid unnecessary confrontation if it arises incidentally
  • Don’t sound very transactional
  • Don’t ask too many questions that sound too dry and objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Robby is

  • Relationships can play a major role, followed by low risk and strong market validation.
  • Will you ever get a clear answer from Robby

  • They are not very direct, and unlikely to say no to your face.

Insights For Deal Planning

    How fast (or slow) will Robby move?

  • They can take their time to make decisions, even if they are constantly involved and friendly.
  • Can Robby take some risk or not?

  • It is unlikely that they will take many risks.

You And Robby

Personality Compatibility


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