Arun Kumar Ganesan

Critic
DISC Type : C

Director - Marketing at HARMAN International

Karnataka, India

Overview

Arun is a global marketing leader at HARMAN International, specializing in driving growth by integrating brand, digital, and customer experience. He leverages his expertise in the automotive and technology sectors to build data-driven strategies. He holds an MBA from Bharathidasan Institute of Management Tiruchirapalli.

Based on his social media activity, Arun appears to be an audiophile with a passion for high-quality sound systems and products. He follows developments in the automotive tech space, particularly regarding in-car experiences and new product launches from brands like Samsung and HARMAN.

He was the winner of a Bronze ET Shark Award in 2020 for leading the "Best B2B Campaign".

Personality Overview

Critic

Objective Thinker

Negotiator

They are quite likely to negotiate on pricing or other key terms.  They prefer to do logical analysis and value evidence over emotions. They enjoy working alone and do not rely on others very often.

Topics They Care About

Automotive Technology
His work at HARMAN focuses on in-vehicle experiences and he shows interest in the latest automotive 'Ready' products.
B2B Marketing
He led a B2B campaign for HARMAN ExP which won an ET Shark Award in 2020, highlighting his experience in this area.
Data-Driven Strategy
His professional summary emphasizes his passion for using data-driven insights and cutting-edge technology to inform marketing strategies and fuel business success.

Media Appearances

Arun has no verified media appearances

Work History

6-2016
Director - Marketing at HARMAN International
11-2011
Head Branding at Aditi Technologies
6-2006 - 11-2011
Assistant Manager at Infosys Technologies Ltd

Education

2004 - 2006
MBA from Bharathidasan Institute of Management Tiruchirapalli
2004 - 2006
Master of Business Administration (M.B.A.) from Bharathidasan Institute of Management Tiruchirapalli

More Information

Social Presence :

Prographics :

Exp : 19 Location : Karnataka, India Job Level : Mid-senior Designation : Director - Marketing at HARMAN International
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Insights For Selling To Arun Kumar

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Arun Kumar is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Arun Kumar

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Arun Kumar move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Arun Kumar take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Arun Kumar

Personality Compatibility


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