Lisa K Wirth

Visionary
DISC Type : Ds

Founder at The Human 1%™ | Luxury Experience + Insights Advisory

New York, New York, United States

Overview

Lisa K Wirth is a luxury experience strategist who advises cultural and hospitality brands on trust-driven growth for Ultra-High-Net-Worth clients. A graduate of Northwestern University, she has spent over two decades in fine art, luxury design, and UHNW services. People often describe her as an exceptional and natural thought leader, and a strategic thinker.

Outside of work, Lisa is an offshore sailboat racer, global traveler, and founder of a cultural travel venture in Oaxaca, México. Her interests include exploring world cultures through cookbooks and culinary traditions, photography, and design. She lives in Brooklyn with her Oaxacan rescue dog, Vaquero, and has a self-proclaimed "book problem. "

She founded ATAXITO, a women-led travel company in Oaxaca, to offer immersive experiences rooted in ancestral craft and culinary traditions.

Personality Overview

Risk Tolerant

Goal-Oriented

Fast But Thoughtful

They are very professional in their approach and can weigh multiple perspectives together.  They exhibit a rare combination of being result-oriented but patient at the same time. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

UHNW Client Strategy
Her career focus is advising luxury, cultural, and hospitality brands on creating experiences and building trust with Ultra-High-Net-Worth individuals.
Human-Centered Service
She founded The Human 1%™ advisory to champion the human advantage and emotional intelligence in client experiences, especially in the age of AI.
Cultural Travel
She founded ATAXITO, a travel company in Oaxaca, México, focused on immersive, sensory-rich experiences rooted in ancestral craft and culinary traditions.

Media Appearances

Lisa has no verified media appearances

Work History

11-2025
Founder at The Human 1%™ | Luxury Experience + Insights Advisory
2-2023
Founder + Chief Creative Officer at ATAXITO
9-2019
Founder + Principal at In Good Service
9-2019 - 9-2021
Mentor + Instructor: NEW INC / New Museum of Contemporary Art at New Museum of Contemporary Art
10-2018 - 9-2019
Director at Homepolish

Education

1996 - 1996
Master’s Degree from Northwestern University
1992 - 1996
Bachelor’s Degree from Northwestern University

More Information

Social Presence :

Prographics :

Exp : 26 Location : New York, New York, United States Job Level : Leadership Designation : Founder at The Human 1%™ | Luxury Experience + Insights Advisory
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Insights For Selling To Lisa K

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Let them know of potential risks but suggest mitigation methods alongside
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lisa K is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Lisa K

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Lisa K move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Lisa K take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Lisa K

Personality Compatibility


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