Lisa K Wirth is a luxury experience strategist who advises cultural and hospitality brands on trust-driven growth for Ultra-High-Net-Worth clients. A graduate of Northwestern University, she has spent over two decades in fine art, luxury design, and UHNW services. People often describe her as an exceptional and natural thought leader, and a strategic thinker.
Outside of work, Lisa is an offshore sailboat racer, global traveler, and founder of a cultural travel venture in Oaxaca, México. Her interests include exploring world cultures through cookbooks and culinary traditions, photography, and design. She lives in Brooklyn with her Oaxacan rescue dog, Vaquero, and has a self-proclaimed "book problem. "
She founded ATAXITO, a women-led travel company in Oaxaca, to offer immersive experiences rooted in ancestral craft and culinary traditions.
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