Lisa K Wirth in

Lisa K Wirth

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Founder at The Human 1%™ | Luxury Experience + Insights Advisory
📍 New York, New York, United States

Lisa K Wirth is a luxury experience strategist who advises cultural and hospitality brands on trust-driven growth for Ultra-High-Net-Worth clients. A graduate of Northwestern University, she has spent over two decades in fine art, luxury design, and UHNW services. People often describe her as an exceptional and natural thought leader, and a strategic thinker.

Outside of work, Lisa is an offshore sailboat racer, global traveler, and founder of a cultural travel venture in Oaxaca, México. Her interests include exploring world cultures through cookbooks and culinary traditions, photography, and design. She lives in Brooklyn with her Oaxacan rescue dog, Vaquero, and has a self-proclaimed "book problem. "

She founded ATAXITO, a women-led travel company in Oaxaca, to offer immersive experiences rooted in ancestral craft and culinary traditions.

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Experience
26 Years
Current Role
Founder
Job Level
Leadership
Location
New York, New York, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Lisa cares about

UHNW Client Strategy
Her career focus is advising luxury, cultural, and hospitality brands on creating experiences and building trust with Ultra-High-Net-Worth individuals.
Human-Centered Service
She founded The Human 1%™ advisory to champion the human advantage and emotional intelligence in client experiences, especially in the age of AI.
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Career

Work history

11-2025
Founder
The Human 1%™ | Luxury Experience + Insights Advisory
2-2023
Founder + Chief Creative Officer
ATAXITO
9-2019
Founder + Principal
In Good Service
9-2019 - 9-2021
Mentor + Instructor: NEW INC / New Museum of Contemporary Art
New Museum of Contemporary Art
10-2018 - 9-2019
Director
Homepolish
In the press

Media appearances

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Education
1996 - 1996
Master’s Degree
Northwestern University
1992 - 1996
Bachelor’s Degree
Northwestern University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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