Lisa M. Roebuck in

Lisa M. Roebuck

Inspirer · DISC type di
Global Media Director at General Mills
📍 Atlanta, Georgia, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
12 Years
Current Role
Global Media Director
Job Level
Mid-senior
Location
Atlanta, Georgia, United States
Personality Overview

How Lisa shows up

Charming & Persuasive
Decisive
Generous

They respond well to objective pitches but also attach some value to relationships. They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials.

Priorities

Topics Lisa cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

2-2022
Global Media Director
General Mills
2-2021 - 2-2022
Global Sr. Director, Consumer Marketing Data Management & Partnerships
The Coca-Cola Company
4-2015 - 2-2021
Director, Brand & Consumer Connections Planning & Investment
The Coca-Cola Company
10-2013 - 3-2015
Sr. Manager, Marketing Asset Activation
The Coca-Cola Company
Marketing Services Specialist
Coca-Cola Enterprises
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
1994 - 1998
Bachelor of Arts
Bowdoin College
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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