Lisa M. Roebuck

Inspirer
DISC Type : di

Global Media Director at General Mills

Atlanta, Georgia, United States

Overview

Lisa has no verified overview

Personality Overview

Charming & Persuasive

Decisive

Generous

They respond well to objective pitches but also attach some value to relationships.  They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Lisa has no verified topics they care about

Media Appearances

Lisa has no verified media appearances

Work History

2-2022
Global Media Director at General Mills
2-2021 - 2-2022
Global Sr. Director, Consumer Marketing Data Management & Partnerships at The Coca-Cola Company
4-2015 - 2-2021
Director, Brand & Consumer Connections Planning & Investment at The Coca-Cola Company
10-2013 - 3-2015
Sr. Manager, Marketing Asset Activation at The Coca-Cola Company
Marketing Services Specialist at Coca-Cola Enterprises

Education

1994 - 1998
Bachelor of Arts from Bowdoin College

More Information

Social Presence :

Prographics :

Exp : 12 Location : Atlanta, Georgia, United States Job Level : Mid-senior Designation : Global Media Director at General Mills
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Insights For Selling To Lisa M.

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Clearly address the competitive aspects

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don’t keep repeating the same information, it could make them impatient
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lisa M. is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Lisa M.

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Lisa M. move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Lisa M. take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Lisa M.

Personality Compatibility


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