Lisa M. Sherwin Wulf in

Lisa M. Sherwin Wulf

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Senior Strategist - GovCon at ArtForm Business Solutions
📍 Reston, Virginia, United States

Lisa is an award-winning marketing leader with 30 years of experience specializing in the B2G and B2B technology sectors. As the founder of LSW Marketing, she develops go-to-market strategies for companies targeting public sector clients. Colleagues describe her as exceptionally talented with deep expertise.

Outside of her consulting work, Lisa co-founded the Wulf Cocktail Den blog with her husband. Its a passion project where they create, share, and discuss cocktails, connecting with a global community of enthusiasts. She is also an active member of the MKTG WMN community.

She is the Chief of Marketing and Operations and also the official "Taste Tester" for her cocktail blog, Wulf Cocktail Den.

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Experience
26 Years
Current Role
Senior Strategist - GovCon
Job Level
Leadership
Location
Reston, Virginia, United States
Personality Overview

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Priorities

Topics Lisa cares about

Public Sector Marketing
Specializes in helping tech companies navigate the complexities of marketing to federal, state, local, and education (SLED) government entities.
Go-to-Market Strategy
As a consultant, she focuses on creating and executing effective go-to-market strategies and integrated marketing plans to drive demand for technology companies.
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Career

Work history

4-2023 - 1-2024
Senior Strategist - GovCon
ArtForm Business Solutions
1-2023
Founder and Marketing Consultant
LSW Marketing
2-2020 - 1-2023
Vice President of Americas Marketing
SolarWinds
2-2019 - 1-2020
Senior Director of Marketing - Government and Education
SolarWinds
1-2015 - 2-2019
Director of Marketing – Federal and National Government
SolarWinds
In the press

Media appearances

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Education
BA
Isenberg School of Management, UMass Amherst
MBA
Virginia Commonwealth University - School of Business
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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