Lisa M. Sherwin Wulf

Pioneer
DISC Type : DIS

Senior Strategist - GovCon at ArtForm Business Solutions

Reston, Virginia, United States

Overview

Lisa is an award-winning marketing leader with 30 years of experience specializing in the B2G and B2B technology sectors. As the founder of LSW Marketing, she develops go-to-market strategies for companies targeting public sector clients. Colleagues describe her as exceptionally talented with deep expertise.

Outside of her consulting work, Lisa co-founded the Wulf Cocktail Den blog with her husband. Its a passion project where they create, share, and discuss cocktails, connecting with a global community of enthusiasts. She is also an active member of the MKTG WMN community.

She is the Chief of Marketing and Operations and also the official "Taste Tester" for her cocktail blog, Wulf Cocktail Den.

Personality Overview

Driven But Considerate

Friendly But Fast

Decisive But Friendly

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Public Sector Marketing
Specializes in helping tech companies navigate the complexities of marketing to federal, state, local, and education (SLED) government entities.
Go-to-Market Strategy
As a consultant, she focuses on creating and executing effective go-to-market strategies and integrated marketing plans to drive demand for technology companies.
Cocktail Crafting
Co-runs the Wulf Cocktail Den blog with her husband, a passion project focused on creating and sharing cocktail recipes and connecting with other enthusiasts.

Media Appearances

Lisa has no verified media appearances

Work History

4-2023 - 1-2024
Senior Strategist - GovCon at ArtForm Business Solutions
1-2023
Founder and Marketing Consultant at LSW Marketing
2-2020 - 1-2023
Vice President of Americas Marketing at SolarWinds
2-2019 - 1-2020
Senior Director of Marketing - Government and Education at SolarWinds
1-2015 - 2-2019
Director of Marketing – Federal and National Government at SolarWinds

Education

BA from Isenberg School of Management, UMass Amherst
MBA from Virginia Commonwealth University - School of Business

More Information

Social Presence :

Prographics :

Exp : 26 Location : Reston, Virginia, United States Job Level : Leadership Designation : Senior Strategist - GovCon at ArtForm Business Solutions
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Insights For Selling To Lisa M.

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lisa M. is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Lisa M.

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Lisa M. move?

  • They are generally fast movers and can take quick decisions
  • Can Lisa M. take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Lisa M.

Personality Compatibility


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