Lisa Meynet

Inquirer
DISC Type : cd

Global Category Manager - Social Media Marketing at Amazon

London, England, United Kingdom

Overview

Lisa Meynet is a Global Category Manager at Amazon, specializing in social media marketing procurement. With a background at LOréal and CHANEL, she drives global strategy and partnerships. Colleagues have described her as brilliant and motivated, reflecting her strategic leadership in the field.

Outside of her core role, Lisa appears passionate about employee empowerment and diversity. She has celebrated the achievements of affinity groups like "Women in FGBS, " which won an award, indicating a commitment to fostering an inclusive corporate culture and supporting colleagues.

Lisa is a speaker at ProcureCon Marketing, a high-level, invitation-only forum for marketing procurement leaders.

Personality Overview

Demanding

ROI Conscious

Judgemental

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They respond well to confident salespeople. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Marketing Procurement
Her entire career focuses on this specialty, and she is a featured speaker at ProcureCon Marketing, a leading industry conference on the topic.
Social Media Strategy
She leads the global procurement category for social media, including agencies, influencers, partnerships, and performance marketing for Amazon.
Global Sourcing
Her experience at Chanel, L'Oréal, and Amazon has consistently involved leading procurement and coordinating strategy across global regions and business lines.

Media Appearances

Lisa has no verified media appearances

Work History

4-2024
Global Category Manager - Social Media Marketing at Amazon
1-2022 - 4-2024
Global buyer Marketing & Digital services at L'Oréal
9-2021 - 1-2022
Buyer Executive - Middle East & India at CHANEL
9-2020 - 9-2021
Junior category manager worldwide Marketing services at L'Oréal
1-2020 - 7-2020
Buyer & Developer at Shiseido

Education

2017 - 2021
Master's degree from KEDGE Business School
2019 - 2019
Master of Business Administration - MBA from University of Newcastle

More Information

Social Presence :

Prographics :

Exp : 5 Location : London, England, United Kingdom Job Level : Middle Designation : Global Category Manager - Social Media Marketing at Amazon
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Insights For Selling To Lisa

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Stress on the business value that your product offers
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Refrain from asking too many questions
  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lisa is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Lisa

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Lisa move?

  • Their decision making speed is somewhere in the middle.
  • Can Lisa take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Lisa

Personality Compatibility


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