Lisa Pelham

Evaluator
DISC Type : dsc

Responsable Marketing at Freelance

Montreal, Quebec, Canada

Overview

Lisa Pelham is a marketing professional with extensive product management experience at CPG companies like Yves Rocher and Dr. Oetker. An EM Strasbourg Business School graduate, her international background spans France, Canada, and South Africa. She is currently blending her marketing skills with a new focus by studying dietetics and nutrition.

As a French and South African national, Lisas international experience has cultivated a keen interest in global consumption habits and the relationship between food and health. Described as rigorous and collaborative, she is driven by curiosity, adaptability, and a constant desire to learn and take on new challenges.

She has actively conducted consumer research on the topic of edible insects as a sustainable food source.

Personality Overview

Quality Focused

Thorough Evaluator

Hard To Convince

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Food & Nutrition
Currently pursuing a degree in Dietetics, she is passionate about the link between diet and health and is seeking internships in the field.
CPG Marketing
Has a strong background as a Product Manager for major consumer packaged goods brands including Yves Rocher, Bimbo Canada, and Dr. Oetker.
Product Innovation
Managed innovation projects for new product launches in the food and beverage industry, demonstrating a capacity to handle complex initiatives with multiple stakeholders.

Media Appearances

Lisa has no verified media appearances

Work History

8-2024 - 10-2024
Responsable Marketing at Freelance
8-2023 - 3-2024
Chef de Produit at Yves Rocher
12-2021 - 8-2023
Chef de Produit Marketing et Innovation at Bimbo Canada
9-2020 - 3-2021
Chef de produit Junior at Dr. Oetker
3-2019 - 8-2020
Assistante chef de produits salés et surgelés at Dr. Oetker

Education

9-2025 - 8-2027
BTS diététique et nutrition from CNED
2019 - 2020
Master 2 (M2) from EM Strasbourg Business School

More Information

Social Presence :

Prographics :

Exp : 5 Location : Montreal, Quebec, Canada Job Level : N/A Designation : Responsable Marketing at Freelance
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Insights For Selling To Lisa

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lisa is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Lisa

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Lisa move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Lisa take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Lisa

Personality Compatibility


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