Lisa Verdon

Energizer
DISC Type : I

Vice President, Data Product at Point Predictive

Pierson, Florida, United States

Overview

Lisa is the Vice President of Data Product at Point Predictive, a data and risk management leader with over 12 years of experience. She specializes in monetizing data assets, financial risk management, and advanced analytics, holding a PhD in Economics from Florida State University and an FRM certification.

Originally from Michigan, Lisa has a deep interest in the behavioral science behind financial decisions. She has publicly discussed the psychology of why people commit fraud, connecting her academic background with her work in risk mitigation and exploring the motivations behind fraudulent behavior.

She was a guest on the "Fraudish" podcast, where she discussed the intersection of the inflationary landscape and auto finance fraud.

Personality Overview

Informal

Full Of Energy

Believer

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are friendly, approachable and love to make new connections. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Auto Finance Fraud
An expert in the auto lending industry, she speaks publicly on podcasts about fraud patterns, behavioral science, and using AI to mitigate risk.
Behavioral Economics
Her PhD in economics informs her interest in understanding the motivations and psychological reasons behind why people commit financial fraud.
AI in Lending
Leverages AI and machine learning to power risk models, increase loan automation, and enhance data-driven decision-making in the financial sector.

Media Appearances

Lisa Verdon Talks about the Science of Fraud on the Fraudish Podcast. Featured in Point Predictive Blog

See Now

Work History

Vice President, Data Product at Point Predictive
Senior Vice President, Risk & Credit at Innovate Auto Finance
Risk Appetite Framework Consultant / Analytics Manager at Toyota Financial Services

Education

2004 - 2009
PhD from Florida State University
2002 - 2004
MA from University of North Carolina at Greensboro

More Information

Social Presence :

Prographics :

Exp : N/A Location : Pierson, Florida, United States Job Level : Senior Designation : Vice President, Data Product at Point Predictive
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Insights For Selling To Lisa

During A Call Or A Meeting

DO's

  • Be friendly and entertaining in your conversation
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Talk anecdotally about the customer experience that your product offers

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t be too formal, focus on building comfort and trust
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lisa is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Lisa

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Lisa move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Lisa take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Lisa

Personality Compatibility


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