Penny Merian

Examiner
DISC Type : sc

Director of Offering Management, Product Analytics at NI (National Instruments)

Austin, Texas Metropolitan Area, United States

Overview

Penny Merian is a strategic and execution-driven product marketing leader at NI, where she is the Director of Offering Management for Product Analytics. With an MBA from The Wharton School, she excels in creating go-to-market programs and powerful sales enablement tools. Colleagues describe her as highly disciplined, diligent, and customer-centric.

Based on her professional history and interests, Penny is focused on leveraging data to drive business decisions and improve digital operations for B2B companies. She has shown an interest in topics related to workplace health and stays connected with her alma mater, UC San Diego.

Unique fact: A former colleague credited Penny with teaching them the entire discipline of product management from the ground up.

Personality Overview

Overcautious

Unexpressive

Late Adopter

The only way to convince them is by showing them examples and ample proof.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Product Analytics
Her current role as Director of Offering Management at NI is focused specifically on Product Analytics.
Go-to-Market Strategy
Her profile highlights her expertise in creating effective go-to-market programs for new and mature businesses.
Sales Enablement
She is known for creating powerful sales enablement tools and focused on sales effectiveness in a prior role.

Media Appearances

Penny has no verified media appearances

Work History

4-2022
Director of Offering Management, Product Analytics at NI (National Instruments)
6-2020
Chief Product Marketer, Enterprise Software at NI (National Instruments)
4-2019
Sr. Group Manager, Product Marketing at NI (National Instruments)
9-2018
Group Manager at NI (National Instruments)
3-2017
Director Product Marketing and Content at Digital Genie, LLC

Education

MBA from The Wharton School
BS from UC San Diego

More Information

Social Presence :

Prographics :

Exp : 28 Location : Austin, Texas Metropolitan Area, United States Job Level : Mid-senior Designation : Director of Offering Management, Product Analytics at NI (National Instruments)
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Insights For Selling To Penny

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Ask them which other stakeholders would be important for this purchase decision
  • Be firm in your communication and stay in control

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Penny is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Penny

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Penny move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Penny take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Penny

Personality Compatibility


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