Penny Merian in

Penny Merian

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Director of Offering Management, Product Analytics at NI (National Instruments)
📍 Austin, Texas Metropolitan Area, United States

Penny Merian is a strategic and execution-driven product marketing leader at NI, where she is the Director of Offering Management for Product Analytics. With an MBA from The Wharton School, she excels in creating go-to-market programs and powerful sales enablement tools. Colleagues describe her as highly disciplined, diligent, and customer-centric.

Based on her professional history and interests, Penny is focused on leveraging data to drive business decisions and improve digital operations for B2B companies. She has shown an interest in topics related to workplace health and stays connected with her alma mater, UC San Diego.

Unique fact: A former colleague credited Penny with teaching them the entire discipline of product management from the ground up.

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Experience
28 Years
Current Role
Director of Offering Management, Product Analytics
Job Level
Mid-senior
Location
Austin, Texas Metropolitan Area, United States
Personality Overview

How Penny shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Penny cares about

Product Analytics
Her current role as Director of Offering Management at NI is focused specifically on Product Analytics.
Go-to-Market Strategy
Her profile highlights her expertise in creating effective go-to-market programs for new and mature businesses.
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Career

Work history

4-2022
Director of Offering Management, Product Analytics
NI (National Instruments)
6-2020
Chief Product Marketer, Enterprise Software
NI (National Instruments)
4-2019
Sr. Group Manager, Product Marketing
NI (National Instruments)
9-2018
Group Manager
NI (National Instruments)
3-2017
Director Product Marketing and Content
Digital Genie, LLC
In the press

Media appearances

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Education
MBA
The Wharton School
BS
UC San Diego
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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