Lisa Williams

Doer
DISC Type : ds

Certification Team Leader at Vegan Trademark

Birmingham, England, United Kingdom

Overview

Lisa Williams is the Certification Team Leader at Vegan Trademark, guiding brands in securing consumer trust through verified vegan labeling. She has progressed rapidly within The Vegan Society, driven by the satisfaction of aligning her personal beliefs with her professional life to create real-world change. She holds a degree from Nottingham Trent University.

Outside of her certification work, Lisa has a strong creative background rooted in visual arts. She completed foundation studies in Art & Design and worked for years as a professional product and promotional photographer for a diverse range of clients, including fine jewelry and fashion accessory retailers.

Her career uniquely transitioned from photographing for lingerie brands like Gossard and Pretty Polly to leading a technical certification team for The Vegan Society.

Personality Overview

Long-term Focused

Risk-Accepting

Strategic Planner

They might take some time to make their mind up but once they do, they don't change it easily.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Ethical Certification
Her role is centered on helping brands achieve trusted vegan certification, and she actively posts about the risks of brands 'marking their own homework' with self-certification.
Consumer Trust
A core part of her professional identity is helping brands and retailers increase sales by leveraging consumer-trusted labeling and third-party verification to build credibility.
Aligning Work & Values
She has stated that working at The Vegan Society is a 'dream come true' because it allows her to align her personal beliefs with her professional life.

Media Appearances

Lisa has no verified media appearances

Work History

1-2021
Certification Team Leader at Vegan Trademark
1-2020 - 1-2021
Trademark Account Manager at Vegan Trademark
6-2019 - 1-2020
Business Development Assistant at Vegan Trademark
Photographer at Self-employed
10-2018 - 4-2019
Photographer at T.H.BAKER

Education

Bachelor's degree from Nottingham Trent University
1999 - 2000
Foundation Studies in Art & Design from Birmingham City University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Birmingham, England, United Kingdom Job Level : N/A Designation : Certification Team Leader at Vegan Trademark
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Insights For Selling To Lisa

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Let them know of potential risks but suggest mitigation methods alongside
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Avoid putting conscious effort into relationship-building
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lisa is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Lisa

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Lisa move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Lisa take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Lisa

Personality Compatibility


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