Lisa Zwikl

Go-getter
DISC Type : d

Member at Exit Five

Bethlehem, Pennsylvania, United States

Overview

Lisa Zwikl is the Partner and Chief Strategy Officer at SmartAcre, specializing in developing award-winning, metrics-driven marketing programs for B2B and B2C clients. With a background supporting the Department of Defense and SaaS start-ups, she focuses on creating scalable lead pipelines. Colleagues often describe her as a “rock star” and “Super Woman”.

Originally from outside of Philadelphia, Lisa now resides in Colorado with her husband, daughter, and dog. She enjoys the outdoors, including hiking and skiing. While at Penn State, she was actively involved in dance and wrote for the university newspaper, showcasing her creative and community-oriented interests.

Lisa single-handedly created the vision for the Air Force Medical Services social media strategy, developing an award-winning plan and implementation toolkit.

Personality Overview

Decisive

Fast-Paced

Challenger

They don’t always try to control the conversation but neither do they like yielding it fully.  They can be nudged to make faster decisions by offering what they value. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

B2B Lead Generation
Her core focus is helping clients generate strong, scalable lead pipelines that have even led to company acquisitions.
Metrics-Driven Marketing
Emphasizes understanding the 'why' behind marketing efforts, setting clear goals, aligning tactics to the customer journey, and measuring results.
Content Amplification
Authored a publication titled "After You Hit Publish – 5 Steps to Amplify Content", indicating a focus on maximizing content reach.

Media Appearances

Lisa has no verified media appearances

Work History

8-2023
Member at Exit Five
1-2023
Agency Balance Podcast Co-Host at Agency Balance
9-2019
Chief Strategy Officer at SmartAcre
1-2018 - 9-2019
VP, Account Services at SmartAcre
6-2014 - 1-2018
Director of Accounts at SmartAcre

Education

BA from Penn State University
International Communications from University of Westminster

More Information

Social Presence :

Prographics :

Exp : 20 Location : Bethlehem, Pennsylvania, United States Job Level : Leadership Designation : Member at Exit Five
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Insights For Selling To Lisa

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Don’t try to be an alpha salesperson, give them equal space
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lisa is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Lisa

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Lisa move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Lisa take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Lisa

Personality Compatibility


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