Lisa Zwikl in

Lisa Zwikl

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Member at Exit Five
📍 Bethlehem, Pennsylvania, United States

Lisa Zwikl is the Partner and Chief Strategy Officer at SmartAcre, specializing in developing award-winning, metrics-driven marketing programs for B2B and B2C clients. With a background supporting the Department of Defense and SaaS start-ups, she focuses on creating scalable lead pipelines. Colleagues often describe her as a “rock star” and “Super Woman”.

Originally from outside of Philadelphia, Lisa now resides in Colorado with her husband, daughter, and dog. She enjoys the outdoors, including hiking and skiing. While at Penn State, she was actively involved in dance and wrote for the university newspaper, showcasing her creative and community-oriented interests.

Lisa single-handedly created the vision for the Air Force Medical Services social media strategy, developing an award-winning plan and implementation toolkit.

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Experience
20 Years
Current Role
Member
Job Level
Leadership
Location
Bethlehem, Pennsylvania, United States
Personality Overview

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Communication Style
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Priorities

Topics Lisa cares about

B2B Lead Generation
Her core focus is helping clients generate strong, scalable lead pipelines that have even led to company acquisitions.
Metrics-Driven Marketing
Emphasizes understanding the 'why' behind marketing efforts, setting clear goals, aligning tactics to the customer journey, and measuring results.
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Career

Work history

8-2023
Member
Exit Five
1-2023
Agency Balance Podcast Co-Host
Agency Balance
9-2019
Chief Strategy Officer
SmartAcre
1-2018 - 9-2019
VP, Account Services
SmartAcre
6-2014 - 1-2018
Director of Accounts
SmartAcre
In the press

Media appearances

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Education
BA
Penn State University
International Communications
University of Westminster
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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