Lise Refslund Kirkegaard

Observer
DISC Type : ci

Head of Brand Marketing at Carl Hansen & Søn

Frederiksberg Municipality, Capital Region of Denmark, Denmark

Overview

Lise Refslund Kirkegaard is Head of Brand Marketing at Carl Hansen & Søn, an experienced project and brand manager with expertise in luxury and retail marketing. She is known for managing, developing, and executing international marketing campaigns and budgets.

Lise is passionate about defining and developing brand identity across global functions and markets, including retail, online, and offline. She applies an engaged, creative, and analytical approach to ensure high-quality project delivery.

People often call her sweet, responsible, thorough, and highly skilled.

Personality Overview

Assertive

Curious

Example Seeker

They ask a lot of questions and rely heavily on information and collaterals.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Brand Identity
Her experience at both Georg Jensen and Carl Hansen & Søn highlights her dedication to defining and developing brand identity across various channels.
Luxury Marketing
Lise's career trajectory showcases extensive experience with well-known luxury and retail brands, focusing on high-end market strategies.
International Campaigns
She has consistently been in charge of managing, developing, and executing international marketing campaigns and budgets throughout her career.

Media Appearances

Lise has no verified media appearances

Work History

4-2021
Head of Brand Marketing at Carl Hansen & Søn
8-2018 - 4-2021
Global Marketing Manager at Carl Hansen & Søn
6-2017 - 8-2018
Head of Brand Studio at Georg Jensen
2-2017 - 5-2017
Global Project Manager Marketing Intelligence, Georg Jensen at Georg Jensen
8-2015 - 5-2017
Global Brand Manager, Fine Jewellery & Silver at Georg Jensen

Education

2006 - 2008
Master's degree from Copenhagen Business School
2003 - 2006
Bachelor from Aarhus University

More Information

Social Presence :

Prographics :

Exp : 19 Location : Frederiksberg Municipality, Capital Region of Denmark, Denmark Job Level : Mid-senior Designation : Head of Brand Marketing at Carl Hansen & Søn
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Insights For Selling To Lise

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Build rapport, it will come handy to handle hard questions later
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lise is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Lise

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Lise move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Lise take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Lise

Personality Compatibility


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