Morten Hai Hansen in

Morten Hai Hansen

Inspirer · DISC type di
CMO at CARL HANSEN & SØN
📍 Odense, Region of Southern Denmark, Denmark

Morten Hai Hansen is the CMO at Carl Hansen & Søn, representing the fourth generation of the family-owned Danish furniture company. He is focused on the strategic global expansion of the brand, leveraging his MSc from Aarhus University. Colleagues describe him as a positive, innovative, and collaborative team player.

Possessing an adventurous and open-minded spirit, Morten seeks out global experiences. He has a history of working abroad, including in Singapore with Kvadrat. He has also shown a commitment to social causes, particularly those supporting youth and advocating for the importance of sharing ones story.

As the son of the current CEO, he is being prepared to eventually take over leadership of the iconic 117-year-old company.

Read the full overview →
Experience
10 Years
Current Role
CMO
Job Level
Leadership
Location
Odense, Region of Southern Denmark, Denmark
Personality Overview

How Morten shows up

Achievment Oriented
Confident & Optimistic
Fast Adopter

They don’t mind taking a stand if they believe in something. They respond well to objective pitches but also attach some value to relationships. They usually prefer to drive the conversation.

Priorities

Topics Morten cares about

Global Brand Expansion
His stated career goal is the strategic expansion of Danish businesses in a global context, a focus he actively pursues in his CMO role.
Danish Design Heritage
As a fourth-generation leader at Carl Hansen & Søn, he is deeply involved in celebrating and preserving the tradition of Danish craftsmanship and cabinet making.
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Career

Work history

11-2024
CMO
CARL HANSEN & SØN
9-2021 - 10-2024
Sales, Architect & End User
Kvadrat
9-2020 - 12-2020
Internship - Business Development
PanzerGlass
4-2016 - 4-2018
Sales Associate
Illums Bolighus
12-2014 - 8-2015
Intern
Carl Hansen & Søn
In the press

Media appearances

Energy crisis threatens growth ambitions at Carl Hansen & Søn. Featured in Interior Daily
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Education
2019 - 2021
MSc
Aarhus BSS - Aarhus University
2016 - 2019
BSc
Aarhus BSS - Aarhus University
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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