Livia is a Marketing Executive at The Hershey Company, leveraging a background in consumer goods from her time at Unilever and Nielsen. She built her foundational expertise after earning a Bachelors degree from The Ohio State University, focusing on brand strategy and market analysis.
Outside of her direct professional duties, Livia demonstrates a keen interest in staying current with global business trends and in-depth analysis. She actively follows leading publications such as the Harvard Business Review and The Wall Street Journal to inform her broader strategic perspective.
Unique fact: Her early career included a specialized marketing role focusing on Filofax products with the Shanghai Vernoce Company.
Livia Zhang
Marketing Executive at The Hershey Company
Orange County, California, United States
Overview
Topics They Care About
Brand Management
Her career at major CPG companies like The Hershey Company and Unilever is centered around building and managing prominent consumer brands.
Market Research
Her experience as a Summer Analyst at Nielsen, a leading market measurement firm, points to a strong background in understanding consumer data and insights.
CPG Industry Trends
[Predicted] Working in the consumer packaged goods sector for her entire career suggests she closely follows industry innovations and consumer behavior shifts.
Media Appearances
Livia has no verified media appearances
Work History
8-2019
Marketing Executive at The Hershey Company
6-2018 - 8-2018
Summer Analyst at Nielsen
5-2017 - 7-2017
Marketing Intern at Unilever
5-2016 - 12-2016
Filofax Marketing Specialist at shanghai vernoce company
Education
2015 - 2018
Bachelor's degree from The Ohio State University
More Information
Social Presence :
Prographics :
Exp : 7
Location : Orange County, California, United States
Job Level : Junior
Designation : Marketing Executive at The Hershey Company
