Liz Bredlau

Examiner
DISC Type : cs

Certification Development Manager at Google

New York City Metropolitan Area, United States

Overview

Liz Bredlau is a Certification Development Manager at Google Cloud, focusing on creating and launching new professional certifications. Her extensive background includes various director-level roles at ETS in assessment development. Liz holds a B. A. from Carleton College, an M. A. from Rutgers University, and is a certified Credentialing Specialist.

Outside of her professional focus on technology and assessments, Liz has an expressed interest in The Walt Disney Company. She stays connected with her alma mater, Carleton College, by participating in alumni news and updates.

She is a member of the 2025 Credly Client Advisory Board, highlighting her influence in the digital credentialing space.

Personality Overview

Status Quo Seeker

Unexpressive

Process Oriented

They are thorough and always follow a systematic approach.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. Being observant comes to them naturally.

Topics They Care About

Cloud Certifications
Her current role involves managing and launching new Google Cloud certifications, such as those for Security Operations Engineer and Generative AI Leader.
Generative AI Skills
She has actively promoted certifications for Generative AI, emphasizing the importance of validating skills in this rapidly growing area of technology.
Assessment Development
Her long tenure at ETS in senior roles focused on assessment development underscores a deep expertise in creating effective and reliable evaluation methods.

Media Appearances

Liz has no verified media appearances

Work History

1-2022
Certification Development Manager at Google
11-2020 - 1-2022
Executive Director at ETS
2-2018 - 11-2020
Senior Director, Assessment Development at ETS
2011 - 2-2018
Assessment Director at ETS
2007 - 2011
Assessment Specialist at ETS

Education

Bachelor of Arts (B.A.) from Carleton College
Master of Arts (M.A.) from Rutgers University

More Information

Social Presence :

Prographics :

Exp : 25 Location : New York City Metropolitan Area, United States Job Level : Middle Designation : Certification Development Manager at Google
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Insights For Selling To Liz

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Ask them which other stakeholders would be important for this purchase decision
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Liz is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Liz

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Liz move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Liz take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Liz

Personality Compatibility


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