Liz Connolly

Go-getter
DISC Type : d

CEO, Founder at Katsu

Greater Sacramento, United States

Overview

Liz Connolly is the founder of Katsu, an AI-driven learning platform, and co-founder of Trifecta, the nations largest organic meal delivery service which she scaled to over $100M in revenue. People who have worked with her describe her as a gifted leader who is smart, resilient, and humble. She holds a BS in Business from California State University, Chico.

Outside of her ventures, Liz is passionate about continuous learning and is an avid reader and listener of audiobooks. She actively mentors other entrepreneurs through organizations like Entrepreneurs Organization and by coaching students at hackathons. She holds a Crossfit Level 1 certification, reflecting her long-standing interest in health and fitness.

Unique fact: Liz and her brother grew their company Trifecta to $100 million in annual recurring revenue in just 4. 5 years on less than $2 million in outside capital.

Personality Overview

Vision Oriented

Self-Confident

Challenger

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

AI for Founders
Her current company, Katsu, is focused on helping founders and CEOs adopt and implement AI through a dedicated online learning platform.
Startup Scaling
She co-founded and scaled Trifecta to a national leader in meal delivery, often sharing lessons from the high-growth journey.
Founder Mentorship
Actively coaches for Entrepreneurs' Organization and mentors students, expressing a passion for helping early-stage founders succeed by sharing her own experiences.

Media Appearances

Katsu Founder Liz Connolly on AI, Leadership, & Career Success. Featured in YouTube

See Now

Work History

8-2024
CEO, Founder at Katsu
6-2015
Owner & Board Member at Trifecta
6-2015 - 6-2024
Co-Founder, President at Trifecta
4-2014 - 5-2015
Channel Manager at POS Portal
1-2012 - 3-2014
Chain Sales Manager at Demandforce

Education

2007 - 2010
BS from California State University, Chico
2010 - 2010
Business Management from Università degli Studi di Torino

More Information

Social Presence :

Prographics :

Exp : 14 Location : Greater Sacramento, United States Job Level : Leadership Designation : CEO, Founder at Katsu
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Insights For Selling To Liz

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Tell them that you are there to help them create visible impact within their organization
  • Refer to testimonials from others in similar positions

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Avoid repeating yourself or making generalizations
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Liz is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Liz

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Liz move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Liz take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Liz

Personality Compatibility


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