Liz Drazen

Enthusiast
DISC Type : i

Director, Content and Communications at Perficient

St Louis, Missouri, United States

Overview

Liz Drazen is the Director of Content and Communications at Perficient, specializing in B2B content marketing, brand communications, and public relations. A graduate of Truman State University, colleagues describe her as a strategic, thoughtful, and talented communications leader who excels at mentoring her team.

She has demonstrated significant career progression within just two companies, Maritz and Perficient, holding multiple escalating roles in communications and marketing throughout her career.

Personality Overview

Non-Confrontational

Consensus Focused

Story Driven

They prefer to build relationships rather than staying totally transactional.  Unlike D or C types, they are convinced more by stories and testimonials. They agree with others often, so exercise caution when relying on their word.

Topics They Care About

Generative AI Solutions
Expressed excitement about Perficient's partnership with WRITER, focusing on bringing real, practical AI solutions to the market beyond initial hype.
Marketing Talent
Actively involved in hiring for her team, recently seeking professionals for analyst relations and social media roles to join a collaborative environment.
Strategic Communications
Her background is rooted in building foundational PR and communications strategies that leverage content to drive brand awareness and thought leadership.

Media Appearances

Liz Drazen, Author at Perficient Blogs. Featured in Perficient Blog

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Perficient and Writer Announce Strategic Partnership to Revolutionize Enterprise AI Adoption. Featured in NewsBreak (Associated Press)

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Work History

1-2018
Director, Content and Communications at Perficient
10-2014 - 12-2017
Digital Marketing Manager at Maritz
11-2011 - 10-2014
Public Relations Manager at Perficient
7-2010 - 11-2011
Public Relations Manager at Maritz
4-2007 - 8-2010
Senior Communications Specialist at Maritz

Education

2001 - 2005
Bachelor of Arts from Truman State University

More Information

Social Presence :

Prographics :

Exp : 20 Location : St Louis, Missouri, United States Job Level : Mid-senior Designation : Director, Content and Communications at Perficient
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Insights For Selling To Liz

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Give them the opportunity to lead the conversation where possible
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Avoid overloading them with too much information
  • Don’t be excessively objective, be like a storyteller with them
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Liz is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Liz

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Liz move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Liz take some risk or not?

  • They can take some low-probability risks if needed.

You And Liz

Personality Compatibility


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