Liz Grek in

Liz Grek

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Brand Manager at Arla Foods
📍 Greater Leeds Area, United Kingdom

Liz is a Brand Manager at Arla Foods with a history in roles like Organic Comms Manager and Customer Development Manager at Red Bull. She focuses on reframing product categories to drive consumer demand and has a Bachelor of Arts from the University of Leeds.

Deeply passionate about sustainability, Liz is interested in what makes the world go round, from farming and soil health to conscious consumption. She actively seeks inspiration from events like Groundswell to better understand food systems and create a better future for farming.

She finds value in often overlooked parts of the ecosystem, like pig manure and insects.

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Experience
10 Years
Current Role
Brand Manager
Job Level
Middle
Location
Greater Leeds Area, United Kingdom
Personality Overview

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Decision Approach
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Priorities

Topics Liz cares about

Sustainable Farming
Attended Groundswell 2024 to gain a better understanding of the food and farming system and is inspired by those creating a better future.
Brand Storytelling
Aims to reframe product categories from something people "should" eat to something they "want" to eat, as seen with the Arla Cottage Cheese launch.
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Career

Work history

9-2021
Brand Manager
Arla Foods
7-2020 - 3-2022
Organic Comms Manager
Arla Foods
10-2016 - 7-2020
Category Controller
Arla Foods
7-2004 - 7-2005
Customer Development Manager
Red Bull
In the press

Media appearances

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Education
2001 - 2004
Bachelor of Arts - BA
University of Leeds
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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