Liz Grek

Collaborator
DISC Type : is

Brand Manager at Arla Foods

Greater Leeds Area, United Kingdom

Overview

Liz is a Brand Manager at Arla Foods with a history in roles like Organic Comms Manager and Customer Development Manager at Red Bull. She focuses on reframing product categories to drive consumer demand and has a Bachelor of Arts from the University of Leeds.

Deeply passionate about sustainability, Liz is interested in what makes the world go round, from farming and soil health to conscious consumption. She actively seeks inspiration from events like Groundswell to better understand food systems and create a better future for farming.

She finds value in often overlooked parts of the ecosystem, like pig manure and insects.

Personality Overview

Appreciative

Fair-minded

Consensus Builder

They are more likely to opt for solutions that are proven in the market.  Scenarios where both sides can come out as winners appeal to them greatly. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.

Topics They Care About

Sustainable Farming
Attended Groundswell 2024 to gain a better understanding of the food and farming system and is inspired by those creating a better future.
Brand Storytelling
Aims to reframe product categories from something people "should" eat to something they "want" to eat, as seen with the Arla Cottage Cheese launch.
Conscious Consumption
Shares examples of how unlocking opportunities for conscious consumption can create value for both consumers and brands.

Media Appearances

Liz has no verified media appearances

Work History

9-2021
Brand Manager at Arla Foods
7-2020 - 3-2022
Organic Comms Manager at Arla Foods
10-2016 - 7-2020
Category Controller at Arla Foods
7-2004 - 7-2005
Customer Development Manager at Red Bull

Education

2001 - 2004
Bachelor of Arts - BA from University of Leeds

More Information

Social Presence :

Prographics :

Exp : 10 Location : Greater Leeds Area, United Kingdom Job Level : Middle Designation : Brand Manager at Arla Foods
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Insights For Selling To Liz

During A Call Or A Meeting

DO's

  • Take time to make them feel comfortable before getting to the main pitch
  • Be visibly appreciative of their actions during your interactions
  • Use testimonials, case studies to show them why it is a low-risk, high-value decision

DONT's

  • Avoid unnecessary confrontation if it arises incidentally
  • Don’t sound very transactional
  • Don’t ask too many questions that sound too dry and objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Liz is

  • Relationships can sway their decisions, followed by the low risk and the presence of good evidence.
  • Will you ever get a clear answer from Liz

  • They are diplomatic when needed and rarely say no directly.

Insights For Deal Planning

    How fast (or slow) will Liz move?

  • Even if they are engaged and friendly, they can take their time to make decisions.
  • Can Liz take some risk or not?

  • They probably won’t put a lot at risk.

You And Liz

Personality Compatibility


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