Liz Lemarchand in

Liz Lemarchand

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Chief Operating Officer at MediaDev
📍 Marseille, Provence-Alpes-Côte d'Azur, France

Liz Lemarchand is the COO of MediaDev and Co-founder of Devinsider, specializing in B2B marketing for the tech industry for over 25 years. With an MBA from Aix-Marseille University, she excels at designing strategic marketing initiatives for ISVs. Colleagues describe her as a diligent, dedicated, and exceptional professional with a strategic mind.

An American who has lived abroad for over 25 years, Liz is passionate about cross-cultural communication. She has coached American students on adapting to French culture and volunteered with business networks to foster international connections. She believes in the importance of work-life balance and creating win-win partnerships.

Unique fact: Liz is a Visiting Professor at her alma mater, Aix-Marseille Université, where she teaches Masters level courses in Strategic Marketing.

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Experience
18 Years
Current Role
Chief Operating Officer
Job Level
Leadership
Location
Marseille, Provence-Alpes-Côte d'Azur, France
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Liz cares about

ISV-OEM Partnerships
Her entire career is focused on designing and executing marketing and sales strategies specifically for Independent Software Vendors (ISVs) to foster channel and OEM partnerships.
Strategic Marketing
She serves as a visiting professor teaching Master's level courses in Strategic Marketing and has authored numerous articles and a book on B2B outreach strategies.
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Career

Work history

1-2007
Chief Operating Officer
MediaDev
5-2024
Co-founder and CEO
Devinsider
1-2022
Visiting Professor
Aix-Marseille Université
6-2023 - 5-2024
Coach
IAU Institute for American Universities
Volunteer
Mediterrean Ango-American Business Network
In the press

Media appearances

Preparing the Groundwork for Successful Marketing Outreach. Featured in MediaDev
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Education
2002 - 2003
Master of Business Administration - MBA
Aix-Marseille University
1996 - 1997
Political Science
American University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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