Liz Lemarchand

Sharpshooter
DISC Type : CD

Chief Operating Officer at MediaDev

Marseille, Provence-Alpes-Côte d'Azur, France

Overview

Liz Lemarchand is the COO of MediaDev and Co-founder of Devinsider, specializing in B2B marketing for the tech industry for over 25 years. With an MBA from Aix-Marseille University, she excels at designing strategic marketing initiatives for ISVs. Colleagues describe her as a diligent, dedicated, and exceptional professional with a strategic mind.

An American who has lived abroad for over 25 years, Liz is passionate about cross-cultural communication. She has coached American students on adapting to French culture and volunteered with business networks to foster international connections. She believes in the importance of work-life balance and creating win-win partnerships.

Unique fact: Liz is a Visiting Professor at her alma mater, Aix-Marseille Université, where she teaches Masters level courses in Strategic Marketing.

Personality Overview

ROI Driven

Fast But Analytical

Rigorous & Demanding

They like to stay in control of the negotiation or defining of the terms.  They prefer to move quickly, and expect the same from others. They put a lot of effort into ensuring personal success.

Topics They Care About

ISV-OEM Partnerships
Her entire career is focused on designing and executing marketing and sales strategies specifically for Independent Software Vendors (ISVs) to foster channel and OEM partnerships.
Strategic Marketing
She serves as a visiting professor teaching Master's level courses in Strategic Marketing and has authored numerous articles and a book on B2B outreach strategies.
Mentorship & Leadership
Recommendations highlight her role as a fantastic leader and mentor. She writes about lessons from her own mentors and focuses on enabling the success of others.

Media Appearances

Preparing the Groundwork for Successful Marketing Outreach. Featured in MediaDev

See Now

Work History

1-2007
Chief Operating Officer at MediaDev
5-2024
Co-founder and CEO at Devinsider
1-2022
Visiting Professor at Aix-Marseille Université
6-2023 - 5-2024
Coach at IAU Institute for American Universities
Volunteer at Mediterrean Ango-American Business Network

Education

2002 - 2003
Master of Business Administration - MBA from Aix-Marseille University
1996 - 1997
Political Science from American University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Marseille, Provence-Alpes-Côte d'Azur, France Job Level : Leadership Designation : Chief Operating Officer at MediaDev
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Insights For Selling To Liz

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Hold your ground without indulging in one-upmanship
  • Objectively showcase the impact that your product creates

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Don't try too hard to forge relationships with them
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Liz is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Liz

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Liz move?

  • If convinced, they can reach decisions quite fast.
  • Can Liz take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Liz

Personality Compatibility


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