Liz Paz, MBA

Evaluator
DISC Type : DSC

Fractional Marketing Manager (Alo•ha Psych) at Freelance | Self-Employed

San Diego, California, United States

Overview

Liz is a seasoned marketing professional with over 15 years of experience in the life sciences and healthcare sectors, specializing in product launches and brand strategy for rare diseases. She holds an MBA from National University. People who have worked with her often describe her as creative, strategic, and execution-minded.

Outside of her professional roles, Liz is passionate about animal welfare, drawing leadership insights from her experience as a dog training aficionado and coordinating volunteer teams at a non-profit animal rescue. She is also an active member of the Women In Bio San Diego Communications Committee.

Unique fact: Liz applies leadership principles learned from dog training and volunteer management to her corporate roles, focusing on motivation and purpose to drive team success.

Personality Overview

Fast But Analytical

Hard To Convince

Quality Focused

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Product Launch Strategy
Her experience includes leading pre-launch strategy for FDA-approved products and transforming clinical insights into successful go-to-market plans.
Rare Disease Marketing
This is a key area of focus mentioned in her professional headline, highlighting her specialized expertise in reaching niche patient and HCP populations.
Sales Enablement
She focuses on creating compelling initiatives for sales teams, translating complex clinical information into effective tools that drive revenue growth.

Media Appearances

Liz has no verified media appearances

Work History

3-2025 - 9-2025
Fractional Marketing Manager (Alo•ha Psych) at Freelance | Self-Employed
4-2024 - 2-2025
Marketing & Business Development Consultant at Freelance | Self-Employed
8-2023 - 11-2023
Senior, Product Marketing Manager | COMPANY CEASED US OPERATIONS at Mahana
10-2022 - 5-2023
Associate Director, Global Marketing | COMPANY CEASED US COMM OPS at Santen
3-2022 - 10-2022
Senior Brand Marketing Manager at Harrow

Education

Bachelor of Arts - BA from Marymount Manhattan College
Master of Business Administration - MBA from National University

More Information

Social Presence :

Prographics :

Exp : 8 Location : San Diego, California, United States Job Level : N/A Designation : Fractional Marketing Manager (Alo•ha Psych) at Freelance | Self-Employed
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Insights For Selling To Liz

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Liz is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Liz

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Liz move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Liz take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Liz

Personality Compatibility


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