Liza Cooke

Energizer
DISC Type : I

Director, Online Marketing & Communications at HealthPlanOne

Redding, Connecticut, United States

Overview

Liza has no verified overview

Personality Overview

Big Picture Person

Informal

Believer

They are naturally enthusiastic, so take their promise with a pinch of salt.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Liza has no verified topics they care about

Media Appearances

Liza has no verified media appearances

Work History

3-2013
Director, Online Marketing & Communications at HealthPlanOne
4-2011 - 2-2012
Director, Marketing at HCPlexus
9-2007 - 5-2009
Senior Marketing Manager at The Taunton Press
1-2006 - 7-2007
Marketing Consultant at Phoenix Management
6-1999 - 12-2005
Director, Product Management at Trilegiant (now Affinion Group)

Education

Bachelor of Science from Pace University

More Information

Social Presence :

Prographics :

Exp : 24 Location : Redding, Connecticut, United States Job Level : Mid-senior Designation : Director, Online Marketing & Communications at HealthPlanOne
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Insights For Selling To Liza

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Be friendly and entertaining in your conversation
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Avoid overloading them with too much detail
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Liza is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Liza

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Liza move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Liza take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Liza

Personality Compatibility


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