Lizzy Young, CFE, CFM

Commander
DISC Type : D

Director of Strategic Marketing at Tidehouse Agency

Greater Chicago Area, United States

Overview

Lizzy is a strategic franchise marketing and development leader with over 8 years of experience driving growth for brands. A Certified Franchise Executive from Bradley University, she is described by colleagues as strategic, data-driven, and creative, excelling at transforming business goals into measurable results.

Outside of work, Lizzy is passionate about building communities. She founded and managed a diverse Meetup group in Chicagoland with over 1, 800 members, partnering with local entrepreneurs and non-profits to organize events and foster connection.

She is a published author in outlets like Forbes and Franchising World Magazine and serves as the Chair of the Chicago Women’s Franchise Network.

Personality Overview

Very Quick

Strong-Willed

Candid & Clear

They do not care very much about building rapport or relationships.  They like to stay in control of the negotiation or defining of the terms. They respond better to strong and respectful interactions.

Topics They Care About

Franchise Development
Her career is focused on partnering with franchise brands to develop and optimize integrated strategies for sustainable growth and engagement.
Data-Driven Marketing
Colleagues highlight her expertise in using data and tools like HubSpot to uncover insights, create attribution models, and optimize marketing campaigns.
Local SEO
She has authored articles for industry publications, such as Franchising World Magazine, on how brands can elevate their local SEO in a competitive digital landscape.

Media Appearances

Lizzy has no verified media appearances

Work History

8-2025
Director of Strategic Marketing at Tidehouse Agency
6-2025 - 8-2025
Manager of Client Services at Tidehouse Agency
11-2022
Community Director & Event Organizer at Meetup
5-2024 - 2-2025
Senior Marketing Manager, Acquisition at CareerPlug
3-2023 - 4-2024
Director of Growth Marketing and Franchise Engagement at DevHub

Education

2017 - 2019
Bachelor's degree from Bradley University
2015 - 2018
Associate of Arts - AA from Harper College

More Information

Social Presence :

Prographics :

Exp : 5 Location : Greater Chicago Area, United States Job Level : Mid-senior Designation : Director of Strategic Marketing at Tidehouse Agency
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Insights For Selling To Lizzy

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Make sure that you circle back fast on any action items, it wins their trust
  • Speak about competitive differentiation that your product offers

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don’t take too much time in sending them information if they ask for any
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lizzy is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Lizzy

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Lizzy move?

  • If convinced, they can reach decisions quite fast.
  • Can Lizzy take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Lizzy

Personality Compatibility


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