Patty Carter

Collaborator
DISC Type : is

Owner at Warp & Woof Agency

Alpharetta, Georgia, United States

Overview

Patty Carter is the Founder and CEO of Warp & Woof Agency, an advertising firm specializing in home service companies and small businesses. With extensive experience as a marketing director, she is known for her professional, detail-oriented approach. Patty holds a BA in Humanities with a minor in Art History from Florida State University.

Outside of work, Patty is a wife and mother who enjoys college football, solving crossword puzzles, and trying new restaurants. She values having experiences over things and is the owner of an Airedale terrier named Buddy. People who have worked with her describe her as a focused go-getter.

Interesting fact: While she is a marketing expert, her academic background includes a minor in Art History.

Personality Overview

Consensus Builder

Example Driven

Good Listener

Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.  Win-win scenarios can appeal strongly to them. They are more likely to go for proven solutions.

Topics They Care About

Small Business Marketing
Her agency, Warp & Woof, is dedicated to providing marketing solutions specifically for small businesses, a topic she frequently posts about.
Home Service Companies
She has deep expertise in marketing for home service companies, drawing from her past role as Marketing Director for one of North America's largest HVAC companies.
Digital Advertising
Actively shares content and advice on Google AdWords, social media strategy, and content creation to help businesses improve their online presence.

Media Appearances

Patty has no verified media appearances

Work History

4-2016
Owner at Warp & Woof Agency
9-2013 - 4-2016
Marketing Director at Reliable Heating & Air
10-2009 - 8-2013
Media Director at Media Brokers International
9-1998 - 5-2001
Sales Director at TMP Worldwide
Media Director at Carter Advertising

Education

1985 - 1990
BA from Florida State University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Alpharetta, Georgia, United States Job Level : Mid-senior Designation : Owner at Warp & Woof Agency
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Insights For Selling To Patty

During A Call Or A Meeting

DO's

  • Summarize the key points at the end of the conversation
  • Use phrases like ‘trust me when’, ‘your team will love’ etc.
  • Take time to make them feel comfortable before getting to the main pitch

DONT's

  • Don’t ask too many questions that sound too dry and objective
  • Don’t give the impression of being unproven or risky
  • Don’t push them to make decisions very fast, let them take their time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Patty is

  • Relationship and rapport play a major role, followed by low risk and the presence of proof points.
  • Will you ever get a clear answer from Patty

  • They are diplomatic when the need arises; they hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Patty move?

  • They can take their time to reach decisions, even while they stay engaged and friendly.
  • Can Patty take some risk or not?

  • They are unlikely to take many risks.

You And Patty

Personality Compatibility


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