Reto Grob

Inquirer
DISC Type : cd

CEO at Augment IT AG

Zurich, Zurich, Switzerland

Overview

Reto Grob is the CEO of Augment IT AG, specializing in transforming businesses with spatial computing, AR, and VR solutions. A graduate of ETH Zurich with over 15 years in software engineering, he is described by colleagues as innovative, fast, and enthusiastic. He is a recognized expert in applying mixed reality to industrial processes.

Reto holds a patent related to mobile ticketing, showcasing a long-standing passion for innovation in mobile technology that dates back to the beginning of his career.

Personality Overview

Hard To Convince

Judgemental

ROI Conscious

They don’t always try to control the conversation but neither do they like yielding it fully.  They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople.

Topics They Care About

Industrial XR Solutions
He focuses on bringing AR/MR to industries like manufacturing to digitize processes for frontline workers, reduce errors, and save costs, as seen with the award-winning woodtec AR utility.
Future of Spatial Computing
He frequently provides expert commentary on new platforms like Apple Vision Pro, discussing the long-term opportunities and challenges of adapting consumer XR for enterprise use.
XR in Healthcare
He is passionate about improving lives with technology, leading initiatives like the Paraverse platform, which uses AR to create new experiences for paraplegics.

Media Appearances

Reto has no verified media appearances

Work History

7-2023
CEO at Augment IT AG
7-2023
CEO at Inspect AR by Augment IT
3-2017 - 6-2023
Managing Director at Augment IT AG
3-2017 - 6-2023
Business Innovation Manager at Netcetera - Quality Software Engineering
3-2017 - 6-2023
Managing Director at Inspect AR by Augment IT

Education

2007 - 2007
PMD from IESE Business School
1994 - 2000
Master from ETH Zürich

More Information

Social Presence :

Prographics :

Exp : 21 Location : Zurich, Zurich, Switzerland Job Level : Leadership Designation : CEO at Augment IT AG
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Insights For Selling To Reto

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Highlight the competitive differentiation of your product
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Avoid repeating yourself or making generalizations
  • Don't try too hard to get friendly, let it happen with time
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Reto is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Reto

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Reto move?

  • Their decision making speed is somewhere in the middle.
  • Can Reto take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Reto

Personality Compatibility


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