Reto Grob in

Reto Grob

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CEO at Augment IT AG
📍 Zurich, Zurich, Switzerland

Reto Grob is the CEO of Augment IT AG, specializing in transforming businesses with spatial computing, AR, and VR solutions. A graduate of ETH Zurich with over 15 years in software engineering, he is described by colleagues as innovative, fast, and enthusiastic. He is a recognized expert in applying mixed reality to industrial processes.

Reto holds a patent related to mobile ticketing, showcasing a long-standing passion for innovation in mobile technology that dates back to the beginning of his career.

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Experience
21 Years
Current Role
CEO
Job Level
Leadership
Location
Zurich, Zurich, Switzerland
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Reto cares about

Industrial XR Solutions
He focuses on bringing AR/MR to industries like manufacturing to digitize processes for frontline workers, reduce errors, and save costs, as seen with the award-winning woodtec AR utility.
Future of Spatial Computing
He frequently provides expert commentary on new platforms like Apple Vision Pro, discussing the long-term opportunities and challenges of adapting consumer XR for enterprise use.
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Career

Work history

7-2023
CEO
Augment IT AG
7-2023
CEO
Inspect AR by Augment IT
3-2017 - 6-2023
Managing Director
Augment IT AG
3-2017 - 6-2023
Business Innovation Manager
Netcetera - Quality Software Engineering
3-2017 - 6-2023
Managing Director
Inspect AR by Augment IT
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2007 - 2007
PMD
IESE Business School
1994 - 2000
Master
ETH Zürich
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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