Lora Baker in

Lora Baker

Trailblazer · DISC type ID
Director, Go-To-Market Strategy at Ricoh USA, Inc.
📍 Louisville, Colorado, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
19 Years
Current Role
Director, Go-To-Market Strategy
Job Level
Mid-senior
Location
Louisville, Colorado, United States
Personality Overview

How Lora shows up

Values Relationships
Friendly But Fast
Achievement-Oriented

They are more likely to be open to unproven but exciting technologies. They respond better to a combination of speed and relationship. They will bat for you if they come to believe in you.

Priorities

Topics Lora cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

12-2024
Director, Go-To-Market Strategy
Ricoh USA, Inc.
7-2023 - 12-2024
Head of Paid Media
NetApp
10-2021 - 7-2023
Manager, Paid Media
NetApp
7-2019 - 11-2021
Paid Media Strategist
NetApp
1-2017 - 6-2019
Performance Media Director
Parallel Path Digital Marketing Agency
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
Bachelor of Arts (BA)
Purdue University
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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