Lora Baker

Trailblazer
DISC Type : ID

Director, Go-To-Market Strategy at Ricoh USA, Inc.

Louisville, Colorado, United States

Overview

Lora has no verified overview

Personality Overview

Values Relationships

Friendly But Fast

Achievement-Oriented

They are more likely to be open to unproven but exciting technologies.  They respond better to a combination of speed and relationship. They will bat for you if they come to believe in you.

Topics They Care About

Lora has no verified topics they care about

Media Appearances

Lora has no verified media appearances

Work History

12-2024
Director, Go-To-Market Strategy at Ricoh USA, Inc.
7-2023 - 12-2024
Head of Paid Media at NetApp
10-2021 - 7-2023
Manager, Paid Media at NetApp
7-2019 - 11-2021
Paid Media Strategist at NetApp
1-2017 - 6-2019
Performance Media Director at Parallel Path Digital Marketing Agency

Education

Bachelor of Arts (BA) from Purdue University

More Information

Social Presence :

Prographics :

Exp : 19 Location : Louisville, Colorado, United States Job Level : Mid-senior Designation : Director, Go-To-Market Strategy at Ricoh USA, Inc.
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Insights For Selling To Lora

During A Call Or A Meeting

DO's

  • Help them visualize the impact of their decision
  • Address your competition clearly and confidently
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don't make any commitments that you might not be able to fulfill
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lora is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Lora

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Lora move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Lora take some risk or not?

  • They can take risks if necessary.

You And Lora

Personality Compatibility


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