Lorena Diaz Palle

Judge
DISC Type : Dc

Event Director | WHX Tech at Informa Markets

Dubai, United Arab Emirates

Overview

Lorena Diaz Palle is the Event Director for WHX Tech at Informa Markets, where she focuses on uniting the digital health ecosystem to advance innovation. With a background in Business Administration from Universitat Pompeu Fabra, she has extensive experience in sponsorship and sales for major global healthcare exhibitions. Colleagues describe her as enthusiastic, professional, and hardworking.

Originally from Spain, Lorena is a multicultural professional fluent in four languages: Spanish, Catalan, English, and French. This linguistic skill allows her to connect and work effectively with people from diverse backgrounds. Outside of her primary industry, she has shown an interest in major technology and information firms like Cisco and Thomson Reuters.

Lorena is fluent in four languages, enabling her to build relationships across diverse cultures.

Personality Overview

Demanding

Quality Focused

Objective Thinker

They respond well to strong and respectful communication.  More than the product, they care about the effectiveness of the product. They are very proud of what they do.

Topics They Care About

Digital Health Innovation
Her current role as Event Director for WHX Tech is centered on creating a platform for innovation and collaboration within the digital health ecosystem.
Global Healthcare Events
She has built her career managing and directing sponsorships for some of the world's largest healthcare exhibitions, including Arab Health (now WHX), Medlab, and FIME.
Sponsorship & Partnerships
Her career progression at Informa Markets from Sponsorship Sales Manager to Director highlights her deep expertise in creating and managing strategic event partnerships.

Media Appearances

Lorena has no verified media appearances

Work History

2-2026
Event Director | WHX Tech at Informa Markets
4-2025
Sponsorship Director | Healthcare at Informa Markets
8-2021
Head of Sponsorship | Healthcare at Informa Markets
9-2017 - 8-2021
Sponsorship Sales Manager | Healthcare at Informa Markets
1-2016 - 9-2017
Sales Executive IGTM (International Golf Travel Market) at Reed Exhibitions

Education

2006 - 2010
Bachelor of Business Administration and Economics from Universitat Pompeu Fabra
2002 - 2006
High School and Baccalaureate from Escola Joviat

More Information

Social Presence :

Prographics :

Exp : 14 Location : Dubai, United Arab Emirates Job Level : Mid-senior Designation : Event Director | WHX Tech at Informa Markets
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Insights For Selling To Lorena

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being too verbose
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lorena is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Lorena

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Lorena move?

  • They can take decisions very fast if you manage to convince them.
  • Can Lorena take some risk or not?

  • The risks don’t matter much to them.

You And Lorena

Personality Compatibility


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