Lorena Diaz Palle in

Lorena Diaz Palle

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Event Director | WHX Tech at Informa Markets
📍 Dubai, United Arab Emirates

Lorena Diaz Palle is the Event Director for WHX Tech at Informa Markets, where she focuses on uniting the digital health ecosystem to advance innovation. With a background in Business Administration from Universitat Pompeu Fabra, she has extensive experience in sponsorship and sales for major global healthcare exhibitions. Colleagues describe her as enthusiastic, professional, and hardworking.

Originally from Spain, Lorena is a multicultural professional fluent in four languages: Spanish, Catalan, English, and French. This linguistic skill allows her to connect and work effectively with people from diverse backgrounds. Outside of her primary industry, she has shown an interest in major technology and information firms like Cisco and Thomson Reuters.

Lorena is fluent in four languages, enabling her to build relationships across diverse cultures.

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Experience
14 Years
Current Role
Event Director | WHX Tech
Job Level
Mid-senior
Location
Dubai, United Arab Emirates
Personality Overview

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Priorities

Topics Lorena cares about

Digital Health Innovation
Her current role as Event Director for WHX Tech is centered on creating a platform for innovation and collaboration within the digital health ecosystem.
Global Healthcare Events
She has built her career managing and directing sponsorships for some of the world's largest healthcare exhibitions, including Arab Health (now WHX), Medlab, and FIME.
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Career

Work history

2-2026
Event Director | WHX Tech
Informa Markets
4-2025
Sponsorship Director | Healthcare
Informa Markets
8-2021
Head of Sponsorship | Healthcare
Informa Markets
9-2017 - 8-2021
Sponsorship Sales Manager | Healthcare
Informa Markets
1-2016 - 9-2017
Sales Executive IGTM (International Golf Travel Market)
Reed Exhibitions
In the press

Media appearances

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Education
2006 - 2010
Bachelor of Business Administration and Economics
Universitat Pompeu Fabra
2002 - 2006
High School and Baccalaureate
Escola Joviat
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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