Lorena Melo

Questioner
DISC Type : c

Livestream Seller Management at Shopee

São Paulo, São Paulo, Brazil

Overview

Lorena is a strategy and growth specialist at Shopee, focusing on social commerce. She leverages her Masters in Social Sciences to drive platform adoption, seller engagement, and monetization through live video and affiliate programs. Her experience includes connecting Brazilian and Chinese markets and developing go-to-market strategies.

Beyond her core e-commerce roles, Lorena has a background in social educational projects centered on community engagement. She is a visible supporter of the LGBTQ+ community, suggesting a strong interest in diversity and inclusion. Her work often involves empowering creators and sellers to succeed.

Her project at Shopee was a finalist out of over 190 submissions, earning her the opportunity to present directly to the companys country manager.

Personality Overview

Price-Sensitive

Value Seeker

Not Easily Convinced

They are more likely than others to negotiate on pricing and terms.  They prefer to fully evaluate every situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Social Commerce Growth
Expert in driving platform adoption and monetizing ecosystems through seller engagement, live video, and affiliate programs for platforms like Shopee and TikTok.
Seller Enablement
Develops scalable programs and strategic frameworks to train and empower sellers, streamers, and content creators, helping them optimize their performance.
Live Stream Strategy
Manages end-to-end live commerce events, from coordinating with influencers and brands to ensuring high-quality content delivery and community approval.

Media Appearances

Lorena has no verified media appearances

Work History

3-2024
Livestream Seller Management at Shopee
4-2023 - 12-2023
New Business Manager and Streamer at ABLELIVE
7-2022 - 7-2023
Project Social Manager and English Teacher at Biogesp
8-2018 - 4-2020
LiveMe | Social Media e Streamer at JoyMe

Education

1-2022 - 2-2024
Mestrado em Ciências Sociais from Universidade Estadual Paulista Júlio de Mesquita Filho
2017 - 2021
Bacharelado e Licenciatura from Universidade Estadual Paulista Júlio de Mesquita Filho

More Information

Social Presence :

Prographics :

Exp : 4 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Livestream Seller Management at Shopee
URL has been copied!

Insights For Selling To Lorena

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lorena is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Lorena

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Lorena move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Lorena take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Lorena

Personality Compatibility


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