Lorena is a strategy and growth specialist at Shopee, focusing on social commerce. She leverages her Masters in Social Sciences to drive platform adoption, seller engagement, and monetization through live video and affiliate programs. Her experience includes connecting Brazilian and Chinese markets and developing go-to-market strategies.
Beyond her core e-commerce roles, Lorena has a background in social educational projects centered on community engagement. She is a visible supporter of the LGBTQ+ community, suggesting a strong interest in diversity and inclusion. Her work often involves empowering creators and sellers to succeed.
Her project at Shopee was a finalist out of over 190 submissions, earning her the opportunity to present directly to the companys country manager.
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