Lorena Melo in

Lorena Melo

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Livestream Seller Management at Shopee
📍 São Paulo, São Paulo, Brazil

Lorena is a strategy and growth specialist at Shopee, focusing on social commerce. She leverages her Masters in Social Sciences to drive platform adoption, seller engagement, and monetization through live video and affiliate programs. Her experience includes connecting Brazilian and Chinese markets and developing go-to-market strategies.

Beyond her core e-commerce roles, Lorena has a background in social educational projects centered on community engagement. She is a visible supporter of the LGBTQ+ community, suggesting a strong interest in diversity and inclusion. Her work often involves empowering creators and sellers to succeed.

Her project at Shopee was a finalist out of over 190 submissions, earning her the opportunity to present directly to the companys country manager.

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Experience
4 Years
Current Role
Livestream Seller Management
Location
São Paulo, São Paulo, Brazil
Personality Overview

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Priorities

Topics Lorena cares about

Social Commerce Growth
Expert in driving platform adoption and monetizing ecosystems through seller engagement, live video, and affiliate programs for platforms like Shopee and TikTok.
Seller Enablement
Develops scalable programs and strategic frameworks to train and empower sellers, streamers, and content creators, helping them optimize their performance.
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Career

Work history

3-2024
Livestream Seller Management
Shopee
4-2023 - 12-2023
New Business Manager and Streamer
ABLELIVE
7-2022 - 7-2023
Project Social Manager and English Teacher
Biogesp
8-2018 - 4-2020
LiveMe | Social Media e Streamer
JoyMe
In the press

Media appearances

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Education
1-2022 - 2-2024
Mestrado em Ciências Sociais
Universidade Estadual Paulista Júlio de Mesquita Filho
2017 - 2021
Bacharelado e Licenciatura
Universidade Estadual Paulista Júlio de Mesquita Filho
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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