Lori Freeman

Energizer
DISC Type : I

Vice President, Nonprofit Industry Solutions and Strategy at Salesforce.org

Austin, Texas, United States

Overview

Lori Freeman is the Global GM for Nonprofits at Salesforce, leading industry solutions with over three decades of experience in nonprofit technology. Described as a brilliant strategic thinker and innovator, she is a certified Scrum Product Owner with a degree from Kansas State University, specializing in product management and go-to-market strategy.

Passionate about leveraging technology to drive social impact, Lori is dedicated to helping mission-driven organizations scale their work. Her interests suggest a focus on global business trends and international affairs, reflecting her role in managing a global team and strategy for the nonprofit sector.

Lori has served as a judge for the "Agentforce for Good" category in the official TDX Hackathon, highlighting her commitment to fostering innovation for social impact.

Personality Overview

Imaginative

Enthusiastic

Relationship Oriented

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are friendly, approachable and love to make new connections. They are really good at seeing what the long-term impacts of their decisions could be.

Topics They Care About

AI for Nonprofits
Actively discusses how AI can help nonprofits overcome challenges like rising costs and donor attrition, and recently shared resources on Agentic AI.
Digital Transformation
Has over 30 years of experience helping nonprofits harness cloud solutions and believes technology is a critical enabler for scaling impact.
Go-to-Market Strategy
Her career is built on expertise in product marketing, sales enablement, and developing strategies to bring the right products to market for nonprofit organizations.

Media Appearances

Salesforce.org Takes on Program and Impact. Featured in Exponent Partners

See Now

Work History

4-2017
Vice President, Nonprofit Industry Solutions and Strategy at Salesforce.org
5-2015
Sr. Director of Product Management at Salesforce.org
3-2014
Director of Product Marketing at Salesforce.org
7-2013 - 3-2014
Vice President of Marketing at Trapit, Inc
9-2010 - 7-2013
Manager, Product Management Direct Marketing and Luminate CRM at Blackbaud (formerly Convio)

Education

1994 - 1998
Bachelor's degree from Kansas State University

More Information

Social Presence :

Prographics :

Exp : 26 Location : Austin, Texas, United States Job Level : Senior Designation : Vice President, Nonprofit Industry Solutions and Strategy at Salesforce.org
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Insights For Selling To Lori

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Be friendly and entertaining in your conversation

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid cutting into their flow
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lori is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Lori

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Lori move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Lori take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Lori

Personality Compatibility


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