Lori Shoaf, JD, MA

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Vice President, Office of Government Relations at American Academy of Orthopaedic Surgeons (AAOS)

Washington DC-Baltimore Area, United States

Overview

Lori Shoaf is the Vice President of Government Relations at the American Academy of Orthopaedic Surgeons (AAOS), where she leads legislative, regulatory, and political advocacy. An attorney with a Doctor of Law from George Mason University, she has deep experience in healthcare policy and coalition building. People describe her as a strategic thinker, talented leader, and true team player.

While her public profile is focused on her extensive career in Washington D. C. , she holds certifications in "Leading with Empathy" and "Having Difficult Conversations, " suggesting a personal commitment to effective and compassionate leadership. She actively promotes and mentors colleagues within her network, emphasizing a strong work ethic and strategic insight.

Unique fact: Lori built a new government affairs function from the ground up at Blue Cross Blue Shield Association, focusing on influencing third parties and managing coalition efforts.

Personality Overview

ROI Conscious

Demanding

Hard To Convince

They respond well to confident salespeople.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Value-Based Healthcare
Is actively involved in shaping policy around value-based care in orthopaedics, including revising the AAOS white paper on the topic to reflect future innovations.
Physician-Led Advocacy
Champions causes important to physicians, such as improving prior authorization processes, supporting physician-led hospitals, and ensuring fair payment structures to combat inflation.
Healthcare Legislation
Oversees the AAOS's engagement with federal and state legislation, leveraging deep bipartisan relationships to influence health policy affecting musculoskeletal care.

Media Appearances

Lori has no verified media appearances

Work History

3-2024
Vice President, Office of Government Relations at American Academy of Orthopaedic Surgeons (AAOS)
10-2013 - 1-2024
Executive Director, Partnerships, Advocacy and Coalitions at Blue Cross Blue Shield Association
1-2008 - 10-2013
Director, Federal Government Relations at American Society of Plastic Surgeons (ASPS)
3-2006 - 12-2007
Senior Manager, Federal Government Relations at American Association of Neurological Surgeons (AANS)
1-2004 - 3-2006
Senior Associate, Federal Government Relations at American College of Physicians

Education

Bachelor of Arts - BA from Furman University
Doctor of Law - JD from George Mason University

More Information

Social Presence :

Prographics :

Exp : 28 Location : Washington DC-Baltimore Area, United States Job Level : Senior Designation : Vice President, Office of Government Relations at American Academy of Orthopaedic Surgeons (AAOS)
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Insights For Selling To Lori

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Make sure that you you respond to any queries from them quickly
  • Refer to testimonials from others in similar positions

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Don't try too hard to get friendly, let it happen with time
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lori is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Lori

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Lori move?

  • Their decision making speed is somewhere in the middle.
  • Can Lori take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Lori

Personality Compatibility


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