Lorna Acquah

Examiner
DISC Type : cs

Journalist/Producer BBC News Investigations at BBC News

Hackney, England, United Kingdom

Overview

Lorna has no verified overview

Personality Overview

Unexpressive

Tough To Convince

Late Adopter

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They tend to have clarity about their needs and constraints, and are unlikely to over-promise. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Lorna has no verified topics they care about

Media Appearances

Lorna has no verified media appearances

Work History

3-2024
Journalist/Producer BBC News Investigations at BBC News
10-2023 - 12-2023
Reporter/Producer - People Fixing The World (Attachment) at BBC News
10-2022 - 1-2025
Broadcast Journalist/Producer UK Insight at BBC News
1-2017 - 1-2017
ITV News - Work experience at ITN
2-2015 - 2-2017
Blogger at The Huffington Post

Education

3-2024 - 7-2025
L3 Data Driven Journalism Apprenticeship from Cambridge Spark
3-2024 - 5-2024
Introduction to Python & Apps from Code First Girls/ Capgemini

More Information

Social Presence :

Prographics :

Exp : 6 Location : Hackney, England, United Kingdom Job Level : N/A Designation : Journalist/Producer BBC News Investigations at BBC News
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Insights For Selling To Lorna

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Be firm in your communication and stay in control

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lorna is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Lorna

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Lorna move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Lorna take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Lorna

Personality Compatibility


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