Lorna Armitage

Inquirer
DISC Type : dc

CEO & Founder at CAPSLOCK

Manchester, England, United Kingdom

Overview

Lorna Armitage is the Co-Founder and CEO of CAPSLOCK, an award-winning organization that reskills adults for careers in cybersecurity. A former senior academic at the University of Bradford and an experienced security consultant, she is passionate about breaking down barriers to entry in the tech industry and increasing diversity.

Outside of her leadership role, Lorna is deeply engaged in the cyber community, frequently attending conferences and mentoring. She champions diversity and inclusion, having co-founded her company to create a more equitable industry. An outspoken advocate for women in tech, she also loves Lego.

Interesting fact: Defying expectations after leaving school with few qualifications, Lorna built a respected academic and consulting career before co-founding CAPSLOCK with her wife.

Personality Overview

ROI Conscious

Hard To Convince

Demanding

They respond well to confident salespeople.  They don’t always try to control the conversation but neither do they like yielding it fully. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Cybersecurity Reskilling
Her company, CAPSLOCK, focuses on reskilling adults into cybersecurity professionals, aiming to solve the industry's talent shortage through accessible education.
Diversity in Tech
She is a vocal advocate for removing barriers for underrepresented groups, particularly women, and co-founded her business to promote diversity and inclusion in the cyber sector.
Workforce Development
Through partnerships and her company's mission, she focuses on creating tangible career paths and developing a skilled and diverse workforce for the technology industry.

Media Appearances

Lorna has no verified media appearances

Work History

7-2019
CEO & Founder at CAPSLOCK
3-2013
Director and Principal Information Security Consultant at Techtile Solutions Ltd
2-2020 - 10-2020
Senior Security Consultant at Capgemini
11-2018 - 1-2020
Associate at Cyber Security Partnership
8-2010 - 11-2018
Senior Academic at University of Bradford

Education

2005 - 2008
Bsc ICT from University of Bradford
2008 - 2009
PGCE ICT from Bradford College

More Information

Social Presence :

Prographics :

Exp : 10 Location : Manchester, England, United Kingdom Job Level : Leadership Designation : CEO & Founder at CAPSLOCK
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Insights For Selling To Lorna

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Highlight the competitive differentiation of your product
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Don’t try to be an alpha salesperson, give them equal space
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lorna is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Lorna

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Lorna move?

  • Their decision making speed is somewhere in the middle.
  • Can Lorna take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Lorna

Personality Compatibility


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