Lorna Castillo

Questioner
DISC Type : c

Executive Director at Robin Run Village

Greater Indianapolis, United States

Overview

Lorna has no verified overview

Personality Overview

Systematic

Price-Sensitive

Value Seeker

They prefer to do thorough analysis of any situation.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Lorna has no verified topics they care about

Media Appearances

Lorna has no verified media appearances

Work History

11-2025
Executive Director at Robin Run Village
2-2025 - 11-2025
Executive Director at Forum at the Crossing at Five Star Senior Living
4-2021 - 1-2024
Care Services Admnistrator-The Stratford at Senior Living Communities, LLC
9-2017 - 9-2020
Associate Broker at Whitaker Realty Group
8-2017 - 4-2021
Executive Director at Enlivant

Education

2009 - 2012
Bachelor of Science (B.S.) from Indiana University Indianapolis
2015 - 2016
Master of Jurispridence from Indiana University Robert H. McKinney School of Law

More Information

Social Presence :

Prographics :

Exp : 23 Location : Greater Indianapolis, United States Job Level : Senior Designation : Executive Director at Robin Run Village
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Insights For Selling To Lorna

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lorna is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Lorna

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Lorna move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Lorna take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Lorna

Personality Compatibility


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