Lorna Waldron

Critic
DISC Type : C

VP Marketing at Moneythor

Singapore, Singapore

Overview

Lorna has no verified overview

Personality Overview

Negotiator

Information Seeker

Precise

It is very likely that they will negotiate pricing or other important terms.  Unless the value is proven by data, they are unlikely to value fancy features. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Lorna has no verified topics they care about

Media Appearances

Lorna has no verified media appearances

Work History

5-2023
VP Marketing at Moneythor
5-2021 - 5-2023
Senior Product Marketing Manager - Grab Financial Group at Grab
8-2020 - 5-2021
Head of Marketing & Client Success at Moneythor
4-2019 - 8-2020
Marketing & Client Success Manager at Moneythor
4-2018 - 12-2018
Marketing Manager at Wachsman

Education

2022 - 2022
Education details unavailable from Product Marketing Alliance
2016 - 2018
Master's degree from UCD Michael Smurfit Graduate Business School

More Information

Social Presence :

Prographics :

Exp : 9 Location : Singapore, Singapore Job Level : Senior Designation : VP Marketing at Moneythor
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Insights For Selling To Lorna

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don't give superficial answers, they are easily rattled by them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lorna is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Lorna

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Lorna move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Lorna take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Lorna

Personality Compatibility


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