Lorraine Baird in

Lorraine Baird

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Director at Strategic Proposals Limited
📍 Perth, Scotland, United Kingdom

Lorraine Baird is a Director at Strategic Proposals with over 20 years of experience helping organizations win high-value business. Known for her sharp strategic thinking and calm leadership, she secures major contracts in sectors like finance and infrastructure. She holds APMP Professional and Capture Practitioner certifications.

Colleagues consistently describe her as having boundless enthusiasm, a collaborative style, and a refreshingly straight-talking approach, which are invaluable assets when leading complex, high-pressure bids.

She has directly helped secure massive contracts, including a £500 million financial services win and a £1 billion infrastructure deal.

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Experience
30 Years
Current Role
Director
Job Level
Mid-senior
Location
Perth, Scotland, United Kingdom
Personality Overview

How Lorraine shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Lorraine cares about

Winning Proposals
Her entire career is dedicated to helping organizations create winning bids and proposals, a recurring theme in her professional summary and recent activity.
Bid & Capture Strategy
As a Director at a specialist firm and an APMP Certified Capture Practitioner, she is an expert in the early-stage strategic planning for major bids.
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Career

Work history

Director
Strategic Proposals Limited
10-2013
Head of Proposals, Scotland
Strategic Proposals Limited
7-2006 - 9-2013
Senior Bid Manager
Aviva UK
10-2005 - 7-2006
Head of Customer Services
Aviva UK
6-2004 - 4-2005
Head of Partnerships Sales & Service
Aviva plc
In the press

Media appearances

Our Bid Writing & Proposal Management Consultants – Strategic Proposals. Featured in Strategic Proposals Limited
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Education
1985 - 1990
Education details unavailable
Alyth High School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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