Lorraine Baird

Go-getter
DISC Type : d

Director at Strategic Proposals Limited

Perth, Scotland, United Kingdom

Overview

Lorraine Baird is a Director at Strategic Proposals with over 20 years of experience helping organizations win high-value business. Known for her sharp strategic thinking and calm leadership, she secures major contracts in sectors like finance and infrastructure. She holds APMP Professional and Capture Practitioner certifications.

Colleagues consistently describe her as having boundless enthusiasm, a collaborative style, and a refreshingly straight-talking approach, which are invaluable assets when leading complex, high-pressure bids.

She has directly helped secure massive contracts, including a £500 million financial services win and a £1 billion infrastructure deal.

Personality Overview

Direct & Candid

Self-Confident

Vision Oriented

They don’t always try to control the conversation but neither do they like yielding it fully.  They can be nudged to make faster decisions by offering what they value. They care equally about the product and its potential impact.

Topics They Care About

Winning Proposals
Her entire career is dedicated to helping organizations create winning bids and proposals, a recurring theme in her professional summary and recent activity.
Bid & Capture Strategy
As a Director at a specialist firm and an APMP Certified Capture Practitioner, she is an expert in the early-stage strategic planning for major bids.
High-Stakes Leadership
Thrives on leading teams through complex, high-stakes opportunities, from early capture stages right through to final pitch delivery for multi-million pound deals.

Media Appearances

Our Bid Writing & Proposal Management Consultants – Strategic Proposals. Featured in Strategic Proposals Limited

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Work History

Director at Strategic Proposals Limited
10-2013
Head of Proposals, Scotland at Strategic Proposals Limited
7-2006 - 9-2013
Senior Bid Manager at Aviva UK
10-2005 - 7-2006
Head of Customer Services at Aviva UK
6-2004 - 4-2005
Head of Partnerships Sales & Service at Aviva plc

Education

1985 - 1990
Education details unavailable from Alyth High School

More Information

Social Presence :

Prographics :

Exp : 30 Location : Perth, Scotland, United Kingdom Job Level : Mid-senior Designation : Director at Strategic Proposals Limited
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Insights For Selling To Lorraine

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Be crisp while making the pitch
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Avoid long winding pitches, stay objective
  • Avoid repeating yourself or making generalizations
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lorraine is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Lorraine

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Lorraine move?

  • Their decision making speed is somewhere in the middle.
  • Can Lorraine take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Lorraine

Personality Compatibility


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