Louise Cotterill in

Louise Cotterill

Doer · DISC type sd
Global Senior Director Insights and Intelligence at Kellanova
📍 San Diego, California, United States

Louise Cotterill is a global marketing leader at Kellanova, leveraging over 20 years of CPG experience to drive growth through AI and data science. Recognized as the 2025 ANA Marketing Innovator of the Year, she specializes in transforming marketing capabilities to deliver measurable business results, such as significant sales lifts for major brands.

Outside of her data-focused career, Louise has a profound interest in authentic human experiences and cultures. She values personal connection and believes in leadership that prioritizes empathy and recognition, demonstrated by her appreciation for simple, thoughtful gestures. She is a graduate of The University of Manchester.

Louise once spent a summer living with nomadic eagle hunters in Mongolia, an experience she describes as one of the bravest and most incredible of her life.

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Experience
14 Years
Current Role
Global Senior Director Insights and Intelligence
Job Level
Senior
Location
San Diego, California, United States
Personality Overview

How Louise shows up

Strategic Planner
Deliberate Doer
Fast-paced

They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time. They might take some time to make their mind up but once they do, they don't change it easily.

Priorities

Topics Louise cares about

AI in Marketing
Leads the global transformation of marketing at Kellanova using AI and ML. She frequently speaks on using data clean rooms and advanced sciences to create more effective consumer connections.
Effective Measurement
Emphasizes tracking metrics that directly impact business outcomes, such as sales lift and sustained growth, rather than vanity metrics like shares or likes.
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Career

Work history

3-2022
Global Senior Director Insights and Intelligence
Kellanova
1-2021 - 3-2022
Global Director Consumer Experience Planning
Kellogg Company
1-2019 - 1-2021
Director Integrated Marketing
Kashi Company
9-2016 - 12-2018
Associate Director Marketing
Kashi Company
11-2014 - 8-2016
Associate Director Digital & PR
Kashi Company
In the press

Media appearances

AI has changed how Kellanova thinks about its customers. Featured in Modern Retail
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Kellanova's Louise Cotterill on the True Value of Clean Room Data. Featured in AdWeek
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Education
1997 - 2000
BSc Management
The University of Manchester
2005 - 2008
MSc
The University of Salford
Social presence
in
Behavioral profile

DISC profile (public)

s

Steadiness (S)

Steadiness (S) reflects the degree to which a person is likely to focus on cooperation, support and taking everyone along. Those scoring high tend to be consistent and calm.

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