Louise Cotterill

Doer
DISC Type : sd

Global Senior Director Insights and Intelligence at Kellanova

San Diego, California, United States

Overview

Louise Cotterill is a global marketing leader at Kellanova, leveraging over 20 years of CPG experience to drive growth through AI and data science. Recognized as the 2025 ANA Marketing Innovator of the Year, she specializes in transforming marketing capabilities to deliver measurable business results, such as significant sales lifts for major brands.

Outside of her data-focused career, Louise has a profound interest in authentic human experiences and cultures. She values personal connection and believes in leadership that prioritizes empathy and recognition, demonstrated by her appreciation for simple, thoughtful gestures. She is a graduate of The University of Manchester.

Louise once spent a summer living with nomadic eagle hunters in Mongolia, an experience she describes as one of the bravest and most incredible of her life.

Personality Overview

Strategic Planner

Deliberate Doer

Fast-paced

They are very professional in their approach and can weigh multiple perspectives together.  They exhibit a rare combination of being result-oriented but patient at the same time. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

AI in Marketing
Leads the global transformation of marketing at Kellanova using AI and ML. She frequently speaks on using data clean rooms and advanced sciences to create more effective consumer connections.
Effective Measurement
Emphasizes tracking metrics that directly impact business outcomes, such as sales lift and sustained growth, rather than vanity metrics like shares or likes.
Human-Centric Leadership
Values empathetic leadership and meaningful recognition. A post about Taylor Swift's handwritten notes highlights her belief that personal acknowledgment can be as powerful as a monetary bonus.

Media Appearances

AI has changed how Kellanova thinks about its customers. Featured in Modern Retail

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Kellanova's Louise Cotterill on the True Value of Clean Room Data. Featured in AdWeek

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Louise Cotterill doubled down on data clean rooms at Kellanova. Featured in Ad Age

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Work History

3-2022
Global Senior Director Insights and Intelligence at Kellanova
1-2021 - 3-2022
Global Director Consumer Experience Planning at Kellogg Company
1-2019 - 1-2021
Director Integrated Marketing at Kashi Company
9-2016 - 12-2018
Associate Director Marketing at Kashi Company
11-2014 - 8-2016
Associate Director Digital & PR at Kashi Company

Education

1997 - 2000
BSc Management from The University of Manchester
2005 - 2008
MSc from The University of Salford

More Information

Social Presence :

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Exp : 14 Location : San Diego, California, United States Job Level : Senior Designation : Global Senior Director Insights and Intelligence at Kellanova
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Insights For Selling To Louise

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Focus on the results that your product produces, expect some strategic questions in return
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't go over them unless you are left with no other option
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Louise is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Louise

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Louise move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Louise take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Louise

Personality Compatibility


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