Louise Doherty

Captain
DISC Type : DS

Head of Channel and Product Marketing at Standard Life UK

Edinburgh, Scotland, United Kingdom

Overview

Louise Doherty is the Head of Channel and Product Marketing at Standard Life, where she leads strategies across retirement solutions. A B. A. graduate from Napier University, she is passionate about simplifying complex financial topics. She was recently a finalist for the Sales/Marketing/Communications Professional of the Year award.

Outside of her corporate role, Louise is a dedicated and competitive equestrian. She actively competes in both dressage and eventing as an amateur rider, successfully balancing a demanding marketing career with her passion for horses and equestrian sports.

Louise has joked on her podcast that the Pensions and Lifetime Savings Association living standards should be updated to account for the cost of horses.

Personality Overview

Consummate Professional

Decisive But Calm

Dynamic But Sincere

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Retirement Solutions
Leads marketing for Standard Life's retirement products and frequently discusses retirement planning and financial wellbeing in her professional communications.
Equestrian Sports
A passionate amateur equestrian who actively competes in dressage and eventing, a hobby she has referenced in professional podcasts.
Financial Communication
Hosts the 'Thinking Forward' podcast for Standard Life, focusing on making complex pension and investment topics accessible to a wider audience.

Media Appearances

Louise has no verified media appearances

Work History

10-2025
Head of Channel and Product Marketing at Standard Life UK
5-2025
Head of Wholesale and Product Marketing at Standard Life UK
2-2024 - 5-2025
Head of Marketing Strategic Initiatives at Standard Life UK
4-2019 - 5-2021
Head of Workplace Marketing and 56° at Standard Life Aberdeen
9-2011 - 5-2021
Marketing Communications Manager at Standard Life Aberdeen

Education

1999 - 2003
2:1 B.A. (hons) from Napier University
2009 - 2009
Project Management from Prince 2 - Foundation and Practitioner

More Information

Social Presence :

Prographics :

Exp : 14 Location : Edinburgh, Scotland, United Kingdom Job Level : Mid-senior Designation : Head of Channel and Product Marketing at Standard Life UK
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Insights For Selling To Louise

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Let them know of potential risks but suggest mitigation methods alongside
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Louise is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Louise

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Louise move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Louise take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Louise

Personality Compatibility


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