Louise Doherty in

Louise Doherty

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Head of Channel and Product Marketing at Standard Life UK
📍 Edinburgh, Scotland, United Kingdom

Louise Doherty is the Head of Channel and Product Marketing at Standard Life, where she leads strategies across retirement solutions. A B. A. graduate from Napier University, she is passionate about simplifying complex financial topics. She was recently a finalist for the Sales/Marketing/Communications Professional of the Year award.

Outside of her corporate role, Louise is a dedicated and competitive equestrian. She actively competes in both dressage and eventing as an amateur rider, successfully balancing a demanding marketing career with her passion for horses and equestrian sports.

Louise has joked on her podcast that the Pensions and Lifetime Savings Association living standards should be updated to account for the cost of horses.

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Experience
14 Years
Current Role
Head of Channel and Product Marketing
Job Level
Mid-senior
Location
Edinburgh, Scotland, United Kingdom
Personality Overview

How Louise shows up

Communication Style
Decision Approach
Work Preference

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Priorities

Topics Louise cares about

Retirement Solutions
Leads marketing for Standard Life's retirement products and frequently discusses retirement planning and financial wellbeing in her professional communications.
Equestrian Sports
A passionate amateur equestrian who actively competes in dressage and eventing, a hobby she has referenced in professional podcasts.
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Career

Work history

10-2025
Head of Channel and Product Marketing
Standard Life UK
5-2025
Head of Wholesale and Product Marketing
Standard Life UK
2-2024 - 5-2025
Head of Marketing Strategic Initiatives
Standard Life UK
4-2019 - 5-2021
Head of Workplace Marketing and 56°
Standard Life Aberdeen
9-2011 - 5-2021
Marketing Communications Manager
Standard Life Aberdeen
In the press

Media appearances

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Education
1999 - 2003
2:1 B.A. (hons)
Napier University
2009 - 2009
Project Management
Prince 2 - Foundation and Practitioner
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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