Louise Doherty in

Louise Doherty

Captain · DISC type DS
Head of Channel and Product Marketing at Standard Life UK
📍 Edinburgh, Scotland, United Kingdom

Louise Doherty is the Head of Channel and Product Marketing at Standard Life, where she leads strategies across retirement solutions. A B. A. graduate from Napier University, she is passionate about simplifying complex financial topics. She was recently a finalist for the Sales/Marketing/Communications Professional of the Year award.

Outside of her corporate role, Louise is a dedicated and competitive equestrian. She actively competes in both dressage and eventing as an amateur rider, successfully balancing a demanding marketing career with her passion for horses and equestrian sports.

Louise has joked on her podcast that the Pensions and Lifetime Savings Association living standards should be updated to account for the cost of horses.

Read the full overview →
Experience
14 Years
Current Role
Head of Channel and Product Marketing
Job Level
Mid-senior
Location
Edinburgh, Scotland, United Kingdom
Personality Overview

How Louise shows up

Consummate Professional
Decisive But Calm
Dynamic But Sincere

They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Priorities

Topics Louise cares about

Retirement Solutions
Leads marketing for Standard Life's retirement products and frequently discusses retirement planning and financial wellbeing in her professional communications.
Equestrian Sports
A passionate amateur equestrian who actively competes in dressage and eventing, a hobby she has referenced in professional podcasts.
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Career

Work history

10-2025
Head of Channel and Product Marketing
Standard Life UK
5-2025
Head of Wholesale and Product Marketing
Standard Life UK
2-2024 - 5-2025
Head of Marketing Strategic Initiatives
Standard Life UK
4-2019 - 5-2021
Head of Workplace Marketing and 56°
Standard Life Aberdeen
9-2011 - 5-2021
Marketing Communications Manager
Standard Life Aberdeen
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1999 - 2003
2:1 B.A. (hons)
Napier University
2009 - 2009
Project Management
Prince 2 - Foundation and Practitioner
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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