Eve Heffernan

Critic
DISC Type : C

Senior Marketing Manager UK at Bumble Inc.

United Kingdom

Overview

Eve is a global marketing leader and the current Senior Marketing Manager at Bumble. She specializes in developing insight-led campaigns and executing international brand expansion, with previous experience launching White Claw and Cloud House globally. She holds an MSc from UCD Michael Smurfit Graduate Business School.

She is passionate about storytelling and building purpose-driven brands that foster inclusivity and create meaningful connections with consumers. Her recent move to Bumble aligns with her professional focus on redefining connection and her excitement to help bring people closer to love.

Eve led the first-ever global brand activation for White Claw at the Snowbombing winter festival, successfully establishing the seltzer as an all-season beverage.

Personality Overview

Objective Thinker

Information Seeker

ROI Driven

They prefer to analyze logically and value objective facts over emotions.  They like to take decisions independently and do not seek others' support often. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Global Brand Expansion
Managed go-to-market strategies and international expansion for White Claw across Europe, Australia, and South America, and for Bord Bia across EMEA, APAC, and Africa.
Experiential Marketing
Developed and executed disruptive global events, including a multi-market winter brand experience for White Claw and an immersive UK launch for Cloud House Coffee Liqueur.
Purpose-Driven Brands
Committed to building brands that inspire inclusivity and meaningful connections, which influenced her recent career move to Bumble Inc.

Media Appearances

Eve has no verified media appearances

Work History

10-2025
Senior Marketing Manager UK at Bumble Inc.
8-2023 - 10-2025
Global Brand Manager, White Claw Spirits & Cloud House at Mark Anthony Brands International
11-2022 - 8-2023
International Project Manager, White Claw at Mark Anthony Brands International
8-2021 - 11-2022
International Markets Executive, White Claw at Mark Anthony Brands International
7-2019 - 7-2021
International Marketing Executive at Bord Bia - The Irish Food Board

Education

2019 - 2021
MSc Global Business Practice from UCD Michael Smurfit Graduate Business School
10-2022 - 11-2022
Diploma in Project Management from UCD Professional Academy

More Information

Social Presence :

Prographics :

Exp : 9 Location : United Kingdom Job Level : Middle Designation : Senior Marketing Manager UK at Bumble Inc.
URL has been copied!

Insights For Selling To Eve

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Tell them what ROI they can expect
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Do not use very emotional or colorful language
  • Make extra effort to not seem pushy or confrontational
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eve is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Eve

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Eve move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Eve take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Eve

Personality Compatibility


Other Bumble Inc. Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.