Eve Heffernan in

Eve Heffernan

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Senior Marketing Manager UK at Bumble Inc.
📍 United Kingdom

Eve is a global marketing leader and the current Senior Marketing Manager at Bumble. She specializes in developing insight-led campaigns and executing international brand expansion, with previous experience launching White Claw and Cloud House globally. She holds an MSc from UCD Michael Smurfit Graduate Business School.

She is passionate about storytelling and building purpose-driven brands that foster inclusivity and create meaningful connections with consumers. Her recent move to Bumble aligns with her professional focus on redefining connection and her excitement to help bring people closer to love.

Eve led the first-ever global brand activation for White Claw at the Snowbombing winter festival, successfully establishing the seltzer as an all-season beverage.

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Experience
9 Years
Current Role
Senior Marketing Manager UK
Job Level
Middle
Location
United Kingdom
Personality Overview

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Priorities

Topics Eve cares about

Global Brand Expansion
Managed go-to-market strategies and international expansion for White Claw across Europe, Australia, and South America, and for Bord Bia across EMEA, APAC, and Africa.
Experiential Marketing
Developed and executed disruptive global events, including a multi-market winter brand experience for White Claw and an immersive UK launch for Cloud House Coffee Liqueur.
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Career

Work history

10-2025
Senior Marketing Manager UK
Bumble Inc.
8-2023 - 10-2025
Global Brand Manager, White Claw Spirits & Cloud House
Mark Anthony Brands International
11-2022 - 8-2023
International Project Manager, White Claw
Mark Anthony Brands International
8-2021 - 11-2022
International Markets Executive, White Claw
Mark Anthony Brands International
7-2019 - 7-2021
International Marketing Executive
Bord Bia - The Irish Food Board
In the press

Media appearances

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Education
2019 - 2021
MSc Global Business Practice
UCD Michael Smurfit Graduate Business School
10-2022 - 11-2022
Diploma in Project Management
UCD Professional Academy
Social presence
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Behavioral profile

DISC profile (public)

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