Louise Mortimer in

Louise Mortimer

Inspirer · DISC type id
CRO Lead at Ocado Retail
📍 Kings Langley, England, United Kingdom

Louise Mortimer is the CRO Lead at Ocado Retail, specializing in conversion rate optimization, digital analytics, and eCommerce growth for major brands. A University of Warwick graduate, she previously led online optimisation and analytics teams at The Estée Lauder Companies Inc. and BT. Colleagues describe her as focused, with strong technical acumen and a thoughtful leadership style.

Outside of her core role, Louise is passionate about the wider digital marketing world, actively attending industry events like Opticon and Affilifest to stay current on the latest trends. She also has a stated interest in The Walt Disney Company, appreciating its brand and customer engagement strategies.

Her personal mission is to get companies to love and effectively utilize data as much as she does.

Read the full overview →
Experience
14 Years
Current Role
CRO Lead
Job Level
Mid-senior
Location
Kings Langley, England, United Kingdom
Personality Overview

How Louise shows up

Achievment Oriented
Decisive
Generous

They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Priorities

Topics Louise cares about

Conversion Rate Optimisation
As a CRO specialist and lead, her primary focus is on creating and implementing strategic roadmaps to improve conversion rates for major e-commerce websites.
Team Leadership
She is actively building her team at Ocado Retail and is described by former colleagues as a "thoughtful leader" who is a powerful advocate for her team.
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Career

Work history

9-2025
CRO Lead
Ocado Retail
7-2023 - 7-2025
Senior Manager, Online Optimisation and Analytics, UK Region
The Estée Lauder Companies Inc.
4-2019 - 7-2023
UK Online Optimisation & Analytics Manager
The Estée Lauder Companies Inc.
12-2018 - 3-2019
Digital Insight Manager
BT
11-2016 - 11-2018
Digital Analytics Manager
RBS
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2008 - 2011
Bachelor’s Degree
University of Warwick
2003 - 2008
Education details unavailable
Highsted Grammar School
Social presence
in
Behavioral profile

DISC profile (public)

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Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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