Louise Mortimer is the CRO Lead at Ocado Retail, specializing in conversion rate optimization, digital analytics, and eCommerce growth for major brands. A University of Warwick graduate, she previously led online optimisation and analytics teams at The Estée Lauder Companies Inc. and BT. Colleagues describe her as focused, with strong technical acumen and a thoughtful leadership style.
Outside of her core role, Louise is passionate about the wider digital marketing world, actively attending industry events like Opticon and Affilifest to stay current on the latest trends. She also has a stated interest in The Walt Disney Company, appreciating its brand and customer engagement strategies.
Her personal mission is to get companies to love and effectively utilize data as much as she does.
Read the full overview →They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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