Louise Mortimer

Inspirer
DISC Type : id

CRO Lead at Ocado Retail

Kings Langley, England, United Kingdom

Overview

Louise Mortimer is the CRO Lead at Ocado Retail, specializing in conversion rate optimization, digital analytics, and eCommerce growth for major brands. A University of Warwick graduate, she previously led online optimisation and analytics teams at The Estée Lauder Companies Inc. and BT. Colleagues describe her as focused, with strong technical acumen and a thoughtful leadership style.

Outside of her core role, Louise is passionate about the wider digital marketing world, actively attending industry events like Opticon and Affilifest to stay current on the latest trends. She also has a stated interest in The Walt Disney Company, appreciating its brand and customer engagement strategies.

Her personal mission is to get companies to love and effectively utilize data as much as she does.

Personality Overview

Achievment Oriented

Decisive

Generous

They don’t mind taking a stand if they believe in something.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Conversion Rate Optimisation
As a CRO specialist and lead, her primary focus is on creating and implementing strategic roadmaps to improve conversion rates for major e-commerce websites.
Team Leadership
She is actively building her team at Ocado Retail and is described by former colleagues as a "thoughtful leader" who is a powerful advocate for her team.
Data-Driven Strategy
She is passionate about transforming data into actionable insights to influence strategic priorities and drive growth, a core theme throughout her career at Ocado, Estée Lauder, and BT.

Media Appearances

Louise has no verified media appearances

Work History

9-2025
CRO Lead at Ocado Retail
7-2023 - 7-2025
Senior Manager, Online Optimisation and Analytics, UK Region at The Estée Lauder Companies Inc.
4-2019 - 7-2023
UK Online Optimisation & Analytics Manager at The Estée Lauder Companies Inc.
12-2018 - 3-2019
Digital Insight Manager at BT
11-2016 - 11-2018
Digital Analytics Manager at RBS

Education

2008 - 2011
Bachelor’s Degree from University of Warwick
2003 - 2008
Education details unavailable from Highsted Grammar School

More Information

Social Presence :

Prographics :

Exp : 14 Location : Kings Langley, England, United Kingdom Job Level : Mid-senior Designation : CRO Lead at Ocado Retail
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Insights For Selling To Louise

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Acknowledge their status and position during the conversation
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t keep repeating the same information, it could make them impatient
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Louise is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Louise

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Louise move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Louise take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Louise

Personality Compatibility


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