Lourdes De la Cabada

Critic
DISC Type : C

Sr. Director of Marketing Brand Management at Integra Beauty

Miami, Florida, United States

Overview

Lourdes has no verified overview

Personality Overview

Precise

ROI Driven

Objective Thinker

They enjoy working alone and do not rely on others very often.  Unless the value is proven by data, they are unlikely to value fancy features. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Lourdes has no verified topics they care about

Media Appearances

Lourdes has no verified media appearances

Work History

10-2023
Sr. Director of Marketing Brand Management at Integra Beauty
1-2022 - 10-2023
Marketing Director - Integrated Marketing and Communications at Not Your Mother's Haircare
4-2021 - 1-2022
Senior Brand Manager of Innovation at Not Your Mother's Haircare
8-2020 - 4-2021
Sr. Brand Manager at JustCBD
1-2019 - 9-2019
Regional Product Marketing Manager at Givaudan

Education

2005 - 2010
Chemical Engineer from Universidad Simón Bolívar
2005 - 2010
Chemical Engineer from Universidad Simón Bolívar

More Information

Social Presence :

Prographics :

Exp : 13 Location : Miami, Florida, United States Job Level : Senior Designation : Sr. Director of Marketing Brand Management at Integra Beauty
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Insights For Selling To Lourdes

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be ready for penetrating questions and critical examination of your pitch
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Do not use very emotional or colorful language
  • Make extra effort to not seem pushy or confrontational
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lourdes is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Lourdes

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Lourdes move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Lourdes take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Lourdes

Personality Compatibility


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